The Scope and Challenge of International Marketing

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Chapter 01
The Scope and Challenge of International Marketing

True / False Questions

1. (p. 3) Global commerce thrives during peacetime.
TRUE

Difficulty: Easy
Type: Knowledge

2. (p. 4) To date, the lesson for international commerce in the 21st century is "expect the unexpected." TRUE

Difficulty: Easy
Type: Knowledge

3. (p. 5) Today, every American business is international.
TRUE

Difficulty: Moderate
Type: Comprehension

4. (p. 5) One event that will influence the shape of international business as the future unfolds is the rapid growth of the World Trade Organization, NAFTA, and the European Union. TRUE

Difficulty: Moderate
Type: Comprehension

5. (p. 5) One event that will influence the shape of international business as the future unfolds is the unprecedented acceptance of communism and socialism in Latin America. FALSE

Difficulty: Moderate
Type: Comprehension

6. (p. 5) A trend that will impact international business in the future is a mandate to properly manage the resources and global environment. TRUE

Difficulty: Moderate
Type: Comprehension

7. (p. 5) Today, most business activities are local or regional in scope. FALSE

Difficulty: Moderate
Type: Knowledge

8. (p. 6, Crossing Borders 1.1) What do French farmers, Chinese fishermen, and Russian hackers have in common--they can all receive subsidy payments from the U.S. government. FALSE

Difficulty: Moderate
Type: Knowledge

9. (p. 6) Foreign-made products remain a small portion of all consumer products sold in the United States. FALSE

Difficulty: Easy
Type: Knowledge

10. (p. 8) U.S. companies compete with global competitors in foreign markets and have little competition in domestic markets from global competitors. FALSE

Difficulty: Easy
Type: Knowledge

11. (p. 9, Exhibit 1.2) The leading U.S. multinational with foreign revenues of $345 billion plus annually is Wal-Mart. TRUE

Difficulty: Hard
Type: Knowledge

12. (p. 9) International marketing is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit. TRUE

Difficulty: Moderate
Type: Knowledge

13. (p. 9-10) A good illustration of an uncontrollable variable that might impact international business is a marketing decision with respect to research. FALSE

Difficulty: Hard
Type: Application

14. (p. 11, Exhibit 1.3) The foreign uncontrollable environment is the same as the domestic uncontrollable environment. FALSE

Difficulty: Hard
Type: Comprehension

15. (p. 12) The level of technology is an uncontrollable element for international marketers. TRUE

Difficulty: Moderate
Type: Knowledge

16. (p. 14) The political and legal environment is a controllable element for international marketers because of the ability to lobby and influence legislation. FALSE

Difficulty: Moderate
Type: Knowledge

17. (p. 14) In a broad sense, the uncontrollable elements of the foreign business environment constitute the culture. TRUE

Difficulty: Hard
Type: Comprehension

18. (p. 15) John refuses to buy Japanese products because he sees them as a way of selling out to nation known for its aggressive behavior. John is using a self-reference criterion to make his decision. TRUE

Difficulty: Moderate
Type: Application

19. (p. 15) A self-reference criterion is closely related to ethnocentrism. TRUE

Difficulty: Moderate
Type: Comprehension

20. (p. 15) Sam Watkins just recently ate and, therefore, feels justified in refusing food from his Middle Eastern host. In this instance, Sam's self-reference criterion has just saved him from making a cultural blunder. FALSE

Difficulty: Hard
Type: Application

21. (p. 16) To avoid errors in business decisions, it is necessary to conduct...
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