The Role of Creativity Andor Innovation in Proving Competitive Advantage for Small and Medium Enterprises

NORTH SOUTH UNIVERSITY

Research Paper

“The Role of Creativity and/or Innovation in Proving Competitive Advantage for Small and Medium Enterprises”

Submitted To:

Mr. Niaz Patwary (NzP)

Submitted By:

1. Name: Md. Rezaur Rahman Section: 8 ID: 1020495030
2. Name: Dewan Tanjina Akter Section: 8 ID: 1020516030
3. Name: Ashraful Adib Section: 7 ID: 1020090530

Date of Submission: December 3, 2012
Fall Semester

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Letter of Transmittal:

3rd December, 2012
Niaz Patwary
Lecturer
School of Business
North South University
Bashundhara, Dhaka.

Dear Sir,

Here is our research report on “The Role of Creativity and/or Innovation in Proving Competitive Advantage for Small and Medium Enterprises” that you guided us to prepare.

Throughout the research we tried to find out the impact of creativity and/or innovation in gaining competitive advantage for Small and Medium Enterprises.

By doing this research paper, we’ve come to know a lot of things regarding Small and Medium Enterprises. We hope our research paper will be fully granted by you.

Thank you
Sincerely yours,

Md. Rezaur Rahman

Dewan Tanjina Akter

Ashraful Adib

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Table of Content:

Topic | Page no. | 1. Abstract | 4 | 2. Research Objective | 5 | 3. Hypothesis | 5 | 4. Introduction | 6 | 5. Literature Review | 7 | i. Creativity/Innovation in SMEs | 8 | ii. The connection between creativity and SMEs | 10 | iii. Competitive Advantage in SMEs | 11 | iv. Creativity/ Innovation and Competitive Advantage | 13 | 6. Innovation Strategies for Small and Medium Enterprises | 15 | 7. Methodology | 18 | 8. Findings and analysis of the research | 19 | 9. Limitations | 21 | 10. Recommendation | 23 | 11. Work Cited | 23 |

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Abstract:

The purpose of

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