The Research of Wechat

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The Research of Wechat

By | April 2013
Page 1 of 32
DIVISION OF BUSINESS AND MANAGEMENT
Business Research Method

The Research Proposal
The determinates to intention to use Wechat

|钟成锋(10302 |
|李慈慰 |
|Terence |
|王科斯 |
|陈嘉悦 |
|廖家豪 |

Business Research Method – ECON 6

Content
1 Title and Executive Summary…………………………………………………………………… 3 1.1 Title………………………………………………………………………………………. 3 1.2 Executive Summary (Cathy 1030700020)……………………………………………….. 3 2 Introduction ………………………………………………………………………………………5 2.1 Background and motivation (Zachary 1030200149)…………………………………….. 5 2.2 Importance of DV and IV (Zachary 1030200149)……………….………………………. 6 2.3 Missing and Gap (Zachary 1030200149) …………………………………………………8 2.4 Objective of Researching Wechat (Zachary 1030200149)………………………………. 8 2.5 Literature Review …………………………………………………………………………9 2.5.1 Intention to use WeChat (Zachary 1030200149)………………………………………. 9 2.5.2 Compatibility with QQ platform (Mark 10300200070) ……………………………….11 2.5.3 Perceived usefulness (Zachary 1030200149)…………………………………………. 14 2.5.4 Complexity (Cathy 1030700020)……………………………………………………... 17 2.5.5 Desirability (Terence 1030200085)…………………………………………………… 20 2.5.6 Social norm (Coase 1030200100)…………………………………………………….. 22 2.6 Objective of Researching Wechat ……………………………………………………….26 3 Research Model and Hypothesis Development ……………………………………..………….27 3.1 Research Model (Joycelyn 1030200008) ………………………………………………..27 3.2 Variables Definition (Joycelyn 1030200008)…………………………………………… 27 3.3 Hypothesis Development……………………………………………………………….. 28 3.3.1 Compatibility with QQ (Mark 1030200070)…………………………………………. 28 3.3.2 Perceived Usefulness (Zachary 1030200149)………………………………………… 29 3.3.3 Complexity (Cathy 1030700020) ……………………………………………………...29 3.3.4 Desirability (Terence 1030200085)...

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