The myth of equality through consume
Aim of the project
Land of freedom, land of opportunities and American dream are, among others, some of the most recurrent topics when referring to American Culture. American entertainment, music, cinema and media industries have contributed to build an idealist image vastly widespread around the whole world about the American way of life, which is strongly linked to values of freedom, equity and abundance. America is presented like the land where everyman has an opportunity and social mobility is a real chance. Some of these ideas are as old as American Independence is, and have influenced society, individuals and shaped individual perceptions about America and its relationships with the rest of the countries.
American economic superiority has influenced the 20th and concepts like free market or market law have finally dominated the global economy. Ironically, the social and economic develop reached in the last century in US was supported with public funds invested in different strategic sectors (New Deal and Marshall Plan) while American government policies and plans were created to back the main policy, keep mass production and mass consumption as the key to maintain economic growth. This work will analyze this American contradiction of free market speech while implementing government policies , and how these values hide a very different society, strongly segmented and ruled by economic power, consume and individualism.
The byname mass production/consumption has transformed all the aspects of modern American and modern world. The American economic success made people believe that the American capitalist system would overcome any problem that could ever arise and has spread the exceptionalist idea that American capitalism is structurally different from European capitalism, and so, it will be more or less unaffected by the inherent contradictions and problems linked to capitalism. Capitalist embracers proclaimed the benefits of capitalism and how this
Land of freedom, land of opportunities and American dream are, among others, some of the most recurrent topics when referring to American Culture. American entertainment, music, cinema and media industries have contributed to build an idealist image vastly widespread around the whole world about the American way of life, which is strongly linked to values of freedom, equity and abundance. America is presented like the land where everyman has an opportunity and social mobility is a real chance. Some of these ideas are as old as American Independence is, and have influenced society, individuals and shaped individual perceptions about America and its relationships with the rest of the countries.
American economic superiority has influenced the 20th and concepts like free market or market law have finally dominated the global economy. Ironically, the social and economic develop reached in the last century in US was supported with public funds invested in different strategic sectors (New Deal and Marshall Plan) while American government policies and plans were created to back the main policy, keep mass production and mass consumption as the key to maintain economic growth. This work will analyze this American contradiction of free market speech while implementing government policies , and how these values hide a very different society, strongly segmented and ruled by economic power, consume and individualism.
The byname mass production/consumption has transformed all the aspects of modern American and modern world. The American economic success made people believe that the American capitalist system would overcome any problem that could ever arise and has spread the exceptionalist idea that American capitalism is structurally different from European capitalism, and so, it will be more or less unaffected by the inherent contradictions and problems linked to capitalism. Capitalist embracers proclaimed the benefits of capitalism and how this
Bibliography: Books Jackson, Kenneth T (1987) Lipsitz, George (2001). American studies in a moment of danger. Cohen, Lizabeth (2003). A Consumers´Republic. Cullen, Jim (2003). The American dream, Ed