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The Morning Herald: Significant Changes In The Antebellum Period

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The Morning Herald: Significant Changes In The Antebellum Period
The Morning Herald was a newspaper released every day, except for Sundays in New York City from 1837 to 1840 and provides a look into what Antebellum America’s were reading and creating during that time. Many newspaper’s like the Morning Herald underwent significant changes in the Antebellum Period that created new experiences across mass audiences and enhanced the feeling of national connectivity in the United States. While, newspapers contained informational stories on events that were happening, they also consisted of many advertisements that reflect what Antebellum Americans were spending their money and time on. The Morning Herald, in particular, had a variety of different business advertisements, but the most common were for confectionaries, …show more content…
The majority of the ad’s were for specific dentists, but there were also some advertisements for a quick fix to a toothache, which was most likely caused by sugary confections. One example of this was an advertisement titled “Toothache! Toothache!”, which promoted a vegetable liquid that would be placed on your teeth to prevent the pain. The advertisement goes on to say that with this vegetable liquid product you can “Enjoy the luxuries of a perfect set of teeth”. The author of this quote is saying that with their product, you can have perfect teeth, and therefore, also be able to enjoy the splendor of them. A luxury promotes the idea of extravagant living, and the only thing you can do with your teeth is chew with them, so therefore, the word choice of “luxuries” seems to suggest that the luxury of a perfect set of teeth is being able to consume more extravagant confections and sugar. This advertisement is interesting because in the same paper that promotes rotting your teeth with luxurious confections, it also promotes having perfect teeth to consume more confections. Overall, this shows that people’s teeth and health were being affected by the consumption of confections that were advertised on the front page and were then going to the same newspaper, to find help for their tooth pain. Therefore, the consequences of excessive confections are in the same paper as the

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