The media presents "one minded" views that have the ability to reflect societies moods and influence the balance of power.
- Death of Princess Diana on August 97 in a Paris Car accident is an example. - Australia t.v showed pictures of the car accident - which told the whole story - Public was influenced by this and felt sorry
- The public laid
60 million floral tributes and gifts in her memory
- mourners sharing grief
- emotionally moving pictures during and after
- funeral watched by millions
- event which has become one of the most known in this century in history
- Media influenced the public to love Princess Diana when the a survey showed by the Australia Bure of Stat showed the 50% of the Australian Population couldn't care much for the Princess before the accident, but after was mortified.
- Proved my point
The media can cause major shifting in public opinion in the role of authority.
- Harry Knowles a journalist stated "it doesn't matter how much money, power or influence you have in today's world world, it can be undermined by the media through technology" - No longer do Hollywood celebrities or industrial giants take control over there future - Take for example US president George Bush - fell down stairs and was filmed on camera - Questions about health arose - and became an instant political issue with the media exploiting him - The image showed dazed Bush - this image did little for his campaign in the election - This collapse would have been brushed away by word of mouth but the probing camera transformed to the net, paper and so forth, shifted the view of...