The Impact of the Internet and Information Systems, Especially Collections, Storage and Processing of Information on the Operations Within Brady Corporation
The impact of the internet and information systems, especially collections, storage and processing of information on the operations within Brady Corporation.
Table of Contents Summary 2 Introduction 2 Background 2 The need to evolve 3 First steps in the decision process 4 Moving from ERP to business 4 Challenges 5 Supply Chain and distributers 5 The role of distributors to Brady 6 How Brady works with distributors online 6 Disadvantages of distributors 6 Demand: direct selling to the end customer 7
Benefits of direct selling to the customer online 7 Trends in selling direct selling to the customer 7 Potential problems in Brady’s direct selling online 8 Importance of direct selling online in the future 8 Employee-oriented initiatives 8 Conclusion 9 Bibliography 10
Summary
Analysing the case of the Brady Corporation, it is shown that the internet and information systems have brought many conveniences to Brady, its distributors and customers. The internet also provided Brady with the opportunity to bypass intermediaries to sell directly to the customer. Nevertheless, Brady focused upon end customer service by keeping their distributors and leveraging their technological capabilities to better serve the needs of both their customers and distributors. In concurrence with Porter (Porter, 2001)the internet can be used a complement to traditional business activities and distribution channels.
Introduction
Technology should only be used where it truly adds value to the customer (Faisal, 2002). Numerous high profile cases such as Boo.com demonstrate that where the focus is not enhancing customer service, technological development and changes often prove to be unsuccessful or disastrous (Amjad, E-Business and Distributed Systems Handbook, 2003). From the Brady case, it can be seen that when Brady reviewed technological changes, they analysed the impact on the various stakeholders and particularly its end customers. As Dave Hawke,
Table of Contents Summary 2 Introduction 2 Background 2 The need to evolve 3 First steps in the decision process 4 Moving from ERP to business 4 Challenges 5 Supply Chain and distributers 5 The role of distributors to Brady 6 How Brady works with distributors online 6 Disadvantages of distributors 6 Demand: direct selling to the end customer 7
Benefits of direct selling to the customer online 7 Trends in selling direct selling to the customer 7 Potential problems in Brady’s direct selling online 8 Importance of direct selling online in the future 8 Employee-oriented initiatives 8 Conclusion 9 Bibliography 10
Summary
Analysing the case of the Brady Corporation, it is shown that the internet and information systems have brought many conveniences to Brady, its distributors and customers. The internet also provided Brady with the opportunity to bypass intermediaries to sell directly to the customer. Nevertheless, Brady focused upon end customer service by keeping their distributors and leveraging their technological capabilities to better serve the needs of both their customers and distributors. In concurrence with Porter (Porter, 2001)the internet can be used a complement to traditional business activities and distribution channels.
Introduction
Technology should only be used where it truly adds value to the customer (Faisal, 2002). Numerous high profile cases such as Boo.com demonstrate that where the focus is not enhancing customer service, technological development and changes often prove to be unsuccessful or disastrous (Amjad, E-Business and Distributed Systems Handbook, 2003). From the Brady case, it can be seen that when Brady reviewed technological changes, they analysed the impact on the various stakeholders and particularly its end customers. As Dave Hawke,
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