The Greek Cosmobob

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Executive Summary
The Greek Cosmobob

People from all over the world immigrate to places like Canada, not for a change of scenery but for the opportunity of a better life. Cosmo Panetta did just that in 1958, leaving his homeland of Greece. Since his move to Canada, Panetta has opened two successful businesses, a variety store and a drive-in/take-out restaurant. Panetta now has several business opportunities to take a popular menu item, the Cosmobob, to the mass-market. Panetta has some important decisions to make on the future of his family business. His options are to grow his company by opening a third drive-in/take-out restaurant, manufacture and market the Cosmobob to the food service industry, manufacture and market the Cosmobob to the retail industry, or not grow at all. Panetta and his family settled in Niagara Falls, Canada in 1958. In 1968, Panetta seized the opportunity to own his own business and purchased a small variety store which was sold to a convenience chain in 1975. Panetta was them able to purchase a drive-in/take-out restaurant which he named Cosmo’s Drive-In. Cosmo’s Drive-In was located on Lundy’s Lane in Niagara Falls, just four miles from the Falls and the Clifton Hills area, which is where most of the tourist accommodations are located. In 1979, Panetta expanded his business with the purchase of a second drive-in restaurant on Thorold Stone Road, a main industrial thoroughfare in Niagara Falls. Niagara Falls area attracts over 13.4 billion visitors each year adding to the customer base of an area with over 79,000 year round residents. Panetta credited his success to three things, a good location, high quality product, and a fair price. Cosmo’s Drive-In was incorporated in 1979. Cosmo’s Drive-In offered a limited menu selection to preserve efficiency and quality. Although other drive-in/take-out restaurants were diversifying their menu options with many specialty products, Panetta only added one, the Cosmobob. The...
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