The Greatest Management Decision Ever Made : 17

Pages: 4 (1299 words) Published: January 3, 2013
About Grateful Dead
The Grateful Dead was an American rock band formed in 1965 in Palo Alto,California.The band was known for its unique and eclectic style, which fused elements ofrock,folk,bluegrass,blues, reggae, country, improvisational jazz,psychedelia, and space rock and for live performances of long musical improvisation. The fans of the Grateful Dead, some of whom followed the band from concert to concert for years, are known as “Dead Head" and are known for their dedication to the band's music. Summary

Why is the Grateful Dead a source of broader inspiration? For a number of reasons. First the group established tremendous customer loyalty. Fans are allowed to tape their concerts and were given easier access to tickets through a mail order service. The group’s employees were also loyal. The same crew stayed with them as they traveled around even the band was not touring ,the crew were paid and paid well. There was virtually no staff turnover or absenteeism. It extends its brand by bringing the deadheads in as official licensees and both sides got rich. They insisted on quality rather than quantity and so they preferred touring rather than producing lot of records. WHAT IS THE DECISION?

In the 1980s, the Grateful Dead rock band encouraged fans to record their concerts--steal their intellectual property. It was a brilliant management decision, according to business writer Stuart Crainer: It ensured fan loyalty of legendary proportions and resulted in millions of dollars of merchandise sales, concert tickets, and non-bootlegged recordings. Decision Making Landscape

As taping culture grew, tapers infused the crowd with many more mic stands, tape recorders, cables, and battery packs standing precariously amongst dancers, party goers, and intense listeners all gyrating with the music. Viewing their work as valuable and worth protecting, tapers often had to fight back against the crowd around them. Despite this spatial conflict, the tapers and the...
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