Brad A. Wisener
BU310 Fundamentals of Management
What Viewpoints is Adams expressing about work and careers? In your opinion what impact did Adam’s viewpoint have on his choice to eave corporate job and become an entrepreneur? In Dilbert, Scott Adams depicts management from an antagonistic point of view. He’s obviously had enough experience in the corporate world to realize that there are a few simple truths, like the best candidate doesn’t always get the job, some people will take credit for your work, and people tend to get promoted to their level of incompetence. Obviously, Adams wasn’t getting a lot of job satisfaction and felt like there had to be a better way to make a living. I don’t believe that Adam’s is as negative toward management as the cartoon depicts but there is some truth in his humor and people can relate to that. What sources of information and expertise did Adams use in starting and developing his business? Did the startup of the Dilbert cartoon follow the typical pattern of entrepreneurial startups? Why or Why not? At first, Adams pulled his concepts for Dilbert from his personal experiences working for a bank and other various places. As the cartoon gained popularity and Adams became a full time cartoonist, he exercised a very simple but effective marketing technique. He asked his customer what they wanted. By displaying his email address on his cartoons, he devised a simple open feedback system where he could actually pull ideas for Dilbert from his readers. I’m sure he receives emails all the time depicting true life experiences. I don’t think that you could call Dilbert as a classic startup though. Adams had the advantage of starting Dilbert while he was still working. Many entrepreneurs must make a bigger commitment and incur more ricks to realize their dreams. What makes Adam really bright is this. Once Dilbert started gaining popularity, Adams was keen enough to realize that,...
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