The Flower of Service Applied

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Identify the core business.

Hopper identifies itself in different ways. It is a bar and lounge which provides as core business food and beverages. The slogan of Hopper is; One bar, five different faces. With this slogan they try to segment different groups but a very wide range of people. One bar for relaxing after the show.

Relaxing and having a talk after a show in “de Lawei”. The theater guests are always welcome to Hopper to have another drink or small bite to eat after the show. One bar for lunch and dinner.
Mondays through Sunday they serve lunch between 12:00 o’clock and 14:00 o’clock. It is also possible to simply stop by to get a cup of coffie or tea or meet with friends. Wilt If guests would like to dine, this is possible from Thursday untill Sunday, between the hours of 17:00 o’clock and 21:00 the kitchen will be open. If guests having dinner would like to visit a show in “de Lawei” this will be arranged with the kitchen, to finish dinner in time to see the show.

One bar for a drink.
Thursday untill Saturdays, Hopper is also open for guests looking to have a drink with friends, or family. This does not have to be in combination with a show.

One bar for theatrical explosions.
Every Sunday afternoon Hopper provides live music played by small local bands. There is free entrance for everybody. There are also sometimes activities or bands on Friday or Saturday afternoon. These are published every time on their website.

One bar for the family.
On Sunday afternoon while the parents are listening to the live music in Hopper, there is also something arranged for the children. Just outside the door, in sight of the parents, Hopper arranged a small play corner for the little children. Here they can play without leaving the sight of their parents.

Describe the service marketing concept.
The flower of service consists of four facilitation services. These are services that are either required for service delivery or aid in the use of the core...
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