The Flow of Ideas, Images, and Products Across Nations and Cultures

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In these few decades, with the rapid development of economy and technology, the whole society is undergoing constant change as a result of globalization which greatly reduces the necessities of national boundaries. Globalisation is a process that not only intensifies the economic interaction around the world but also integrates different cultural identities and forms the new ideologies. Therefore the global culture is an essential part of globalisation, which is mainly related to youth culture and considered as the western value. In the meantime, the global media has played a crucial role as it accelerates the process of globalisation. Young people now can access the global culture through various approaches, such as the internet, advertisements and movies. As a consequence, the constitutions of globalisation and the effects of global mass media have become the research topics of some social and psychological scholars.

In the relation of these issues, two articles analyzing the influence of global culture and the effects of global media on young people are the UN’s ‘Young People in a Globalising World’ (2003) and Arnett’s “The Psychology of Globalisation’ (2002). The UN analyses the effects of globalisation from the economic, social and cultural aspects. It contends that the process of globalisation has led to some negative results, such as social inequalities and divisions, instability and uncertainty of youth’s identities and power struggles. According to the UN’s (2003) position, the mass media makes a significant contribution to the spread of global culture and creates a cultural homogenized society. In contrast, Arnett’s (2002) article examines the psychological impacts of globalisation on young people instead of focusing on the economic influences. Therefore, his position is more positive than the UN’s. It asserts that globalisation now provides more opportunities and individual choices for young people to form their own cultural identities, which is...
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