Media Institutes Essay 2000 Word
How have media institutions been impacted by globalisation ? Answer through the presentation of two case studies with reference to the course readings.
In 1969 Mcluhan and Powers analysed the process of integration of different countries and described globalisation as all nations contributing toward a ‘Global Village’. If we see this as truth this rather simplistic ideology which has been applied to many areas of our cultures including the media has of course had its impact upon the infastructure of media institutes, including how they operate and how they are governed, but also how they evolved.
The journey of globalisation began from developments such as the printing press in 1450 and the invention of the internet in 1989, it also includes such factors as the industrial revolution and the development of the transportation system. All systems that have contributed in the networking and integration of different countries through economic, political and cultural aspects of society. Gorman and Maclean understood how wide the spectrum was when realising how globalisation has developed,
“Recent developments have not occurred in isolation, and late nineteenth and early twentieth-century innovations were important for the emergence of global communications networks. One such development was the extension of underwater cable systems by the European great powers beginning in the 1850’s”’
(Gorman et al Maclean; 2009; pg 266)
This suggests that innovations of the past, laid the foundations for the future of globalisation and seems to possess an element of evolution. This is true for media institutes, which over time have seen developments from the printing press to TV and radio, all of which happened at different points in history, and furthered the ideology of globalisation. When we now consider the validity of the theory of convergence put forward by Henry Jenkins, there is no question how this has developed our world. (Jenkins, Henry; 2006)
The
In 1969 Mcluhan and Powers analysed the process of integration of different countries and described globalisation as all nations contributing toward a ‘Global Village’. If we see this as truth this rather simplistic ideology which has been applied to many areas of our cultures including the media has of course had its impact upon the infastructure of media institutes, including how they operate and how they are governed, but also how they evolved.
The journey of globalisation began from developments such as the printing press in 1450 and the invention of the internet in 1989, it also includes such factors as the industrial revolution and the development of the transportation system. All systems that have contributed in the networking and integration of different countries through economic, political and cultural aspects of society. Gorman and Maclean understood how wide the spectrum was when realising how globalisation has developed,
“Recent developments have not occurred in isolation, and late nineteenth and early twentieth-century innovations were important for the emergence of global communications networks. One such development was the extension of underwater cable systems by the European great powers beginning in the 1850’s”’
(Gorman et al Maclean; 2009; pg 266)
This suggests that innovations of the past, laid the foundations for the future of globalisation and seems to possess an element of evolution. This is true for media institutes, which over time have seen developments from the printing press to TV and radio, all of which happened at different points in history, and furthered the ideology of globalisation. When we now consider the validity of the theory of convergence put forward by Henry Jenkins, there is no question how this has developed our world. (Jenkins, Henry; 2006)
The
Bibliography: Berry, David; 2012; Revisiting the Frankfurt School: Essays on Culture, Media and Theory; Ashgate Chomsky and Herman; Manufacturing Consent: The Political Economy of the Mass Media; Pantheon Books;(1988) Ritzer, George;2004;The McDonaldization of Society; SAGE Publications; Siochru, 2004;Global media and communications; Sage publications