The Emergence of the Gastrosexual

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The Emergence of the Gastrosexual
Commissioned for PurAsia
Research conducted by the Future Foundation 2008

Contents

Foreword ..................................................................................................................................................3 Introduction ..............................................................................................................................................4 1. The man who cooks..........................................................................................................................7 1.1. The emergence of the Gastrosexual..........................................................................................7 1.2. Identifying the Gastrosexual.....................................................................................................9 1.3. Women and the Gastrosexuals................................................................................................10 2. Society and family..........................................................................................................................11 2.1. Singleton society ....................................................................................................................11 2.2. Women at work ......................................................................................................................14 2.3. The battle of the sexes ............................................................................................................14 3. A life of leisure...............................................................................................................................16 3.1. The leisure society ..................................................................................................................17 3.2. Glory hunters ..........................................................................................................................18 3.3. An age of affluence.................................................................................................................20 3.4. Food and time .........................................................................................................................21 4. Food culture....................................................................................................................................23 4.1. Cooking and male identity......................................................................................................23 4.2. Multicultural men - cooking in modern Britain......................................................................25 Appendix One.........................................................................................................................................29

Charts
When you were growing up how often did your father cook meals for the family? By year of birth ......8 Household composition as a proportion of all households .....................................................................12 What, if anything, motivates you to prepare a meal for yourself or someone else?: For impressing and potentially seducing, partners - because you never know where it my lead- % agree by age within gender .....................................................................................................................................................13 Time use around the house by gender ....................................................................................................15 Frequent cooks- especially men- are least likely to consider it to be a chore.........................................17 What, if anything, motivates you to prepare a meal for yourself or someone else? For the glory – I like everyone to give me praise % agree .......................................................................................................19 % time spent socialising in home: 40 year...
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