Advertisements follow us at every turn, wherever we go. Colossal billboards attract our attention on the go. Multi-faceted TV commercials scream for us to buy them, when all we want is to put our feet up after an exhausting day. Indeed, we end up exposed to a constant stream of satisfied customers, consumer safety groups and scientists wanting to foist their top-notch products on us – and the list goes on.
HOW DO THEY MANIPULATE US?
The reason why advertisements are able to easily influence is that many scientists and psychologist have spent time and energy researching what a successful commercial should be composed of. Two types of advertising strategies have already been mentioned above. The first type, the seemingly endless stream of factual information we are exposed to on everyday television, is called the infomercial. It fills up empty airtime and therefore is often displayed late at night. The infomercial runs in a constant loop with telephone numbers flashing up on the TV screen for us to call and order useless items.
The second type which has already been stated above is the scientific expertise, which attempts to persuade us to buy their products by displaying smart-looking white coats, sometimes even topping it with fake statistics by equally fake consumer safety groups.
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There probably is an endless list of how to lure us into consuming. This aim is achieved not only by imposing the risk of lowering our self-esteem but also by tricking us into believing that without their product our world would not be as good as it could be.
Taking everything into conclusion, it can be said that ads are in fact deceptive and influence us greatly on a daily basis. They target our mind, possible fears and dreams without us noticing that it happens subconsciously. We can only counteract by developing a sense for intelligent consumption and by becoming aware...