Digital & E-marketing :
The development of the Internet
from web 1.0 to web 3.0.
The web was created in 1989 by Sir Til Berners-Lee, working at CERN (The European Organization for Nuclear Research) in Geneva, Switzerland. A web service is defined as a software system designed to support computer-to-computer interaction over the Internet. The World Wide Web, and related technologies, has had much progress since its advent. Nowadays, we speak about Web 1.0, 2.0, 3.0 and even 4.0 and describe the fourth generation of the web. This work will present you the evolution of the web and will discuss in depth the web 1.0 which is considered as a web of cognition, the web 2.0 as a web of communication and the web 3.0 as a web of co-operation. This work will also include a brief description of the concept of the web 4.0 which can be considered as a web of integration.
Web 1.0 : A web of information connections
The web 1.0 was the first implementation of the web and it lasted from 1989 to 2005. It was defined as a web of information connections or a web of cognition. With the web 1.0, it was mostly possible only to read and there were very little interactions. Consumers were able to exchange some information together but it was not possible for them to interact with a website. Their role was really passive. The goal for a website was limited to having an online presence and providing information. With the web 1.0, we found only personal websites and companies provided for consumer content that they were only able to view without doing anything else.
Examples of the utilization of the web 1.0 by companies:
* Netscape was one of the first players of the web 1.0 and released the Netscape Navigator web browser in 1994. * AltaVisa was a popular search engines in the nineties and was known mostly for its BabelFish translation service. (It is now a rebranded Yahoo!) * eBay was also successful. It started off as a destination for online actions in 1995. * Hotmail was created in 1996 and it allowed people to check their e-mail on one computer using desktop e-mail clients such as Microsoft Outlook Express.
These various examples show a very basic utilization of the web. Services were very simplified and browser participation was virtually absent.
Web 2.0 : A web of people connections
There were some problems with the Web 1.0 that led it to its extinction. The first problem was that it relied on an old software business model. Furthermore, it ignored its key asset and also the power of network effects. The creators saw internet as a tool of publishing instead of seeing it as an interactive tool. This is why the web 2.0 was born in 2005. This term was coined by Tim O'Reilly. The web 2.0 is defined as a web of people connections or a web of communication. Compared to the Web 1.0, the web 2.0 now incorporates the user in its functioning. The web was transformed and the interfaces have evolved, they are more entertaining and attractive. The web 2.0 allows everybody to create their own webpage; therefore the consumer doesn’t receive the information passively anymore but instead creates it. An example of service that illustrates this user’s active participation, there are obviously blogs that contain discussion about content elsewhere on the Web, commentary on linked objects, and so on. Another key platform of the web 2.0 is social networking. Some popular social networks such as Facebook, myspace, twitter, linkedin were born. Users create now their digital identity and can now interact with each other, with a brand, an organization and so on. The user experience is an integral part of the service.
With the web 2.0, we also see the rise of e-commerce. This new field brought to the companies the new perspective to reach more potential consumers and to sell more. It is indispensable for organizations to have their own website as a tool of sales and...
Please join StudyMode to read the full document