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E - MARKETING
|SL. NO. |INDEX | |1. |MEANING | |2. |OBJECTIVES | |3. |CHARACTERISTICS | |4. |MODELS | |5. |STRATEGY | |6. |E – MARKETING PLAN | |7. |TOOLS | |8. |E – MARKETING MIX | |9. |E – MARKETING IN INDIA | |10. |DIFFERENCE BETWEEN E – MARKETING AND TRADITIONAL BANKING | |11. |ADVANTAGES | |12. |DISADVANTAGES |
The simplest definition of eMarketing could be that suggested by Mark Sceats: the eMarketing that uses internet as manifestation channel. A more comprehensive, practical definition is the one formulated by specialists of CISCO company: eMarketing is a generic term utilized for a wide range of activities - advertising, customer communications, branding, fidelity programs etc. - using the internet. More than the simple development of a website, the eMarketing focuses on online communications, direct dialog with consumers who thus participate to the creation of new products, finding efficient methods to win customer's fidelity and ease their business-making process. eMarketing is the sum of activities a company makes with the purpose of finding, attracting, winning and retaining customers. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet. OBJECTIVES
The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Management of digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. The theories...