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The Dangers Of Direct To Consumer Advertising

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The Dangers Of Direct To Consumer Advertising
The Dangers of Direct to Consumer Ads

An American citizen would find it difficult to settle in and watch television programming that does not include multiple advertisements for this, that, or the other, prescription drug. Some might say why not, prescription medication is a product like anything else. The answer lies, quite simply, in the overwhelming negative effects of Big Pharmas’ direct to consumer advertising. Given these overwhelming negative effects, the federal government should revisit this policy thereby improving the lives and health of Americans. The negative effects of DTCAs are straining relationships between physicians and patients, misinforming, corrupting, …show more content…
“New online resources for opioid prescribers now available on NIDA’s website.” National Institute on Drug Abuse. 31 Oct 2012. http://www.drugabuse.gov/news- events/news-releases/2012/10/new-online-resources-opioid-prescribers-now- available-nidas-website. 2 Oct 2013.
“Painkiller Abuse Treated by Sustained Buprenorphine/Naloxone.” National Institute on Drug Abuse. 8 Nov 2011. http://www.drugabuse.gov/news-events/news- releases/2011/11/painkiller-abuse-treated-by-sustained-buprenorphinenaloxone. 2 Oct 2013.
Perdomo, Daniela. “100,000 Americans Die Each Year from Prescription Drugs, While Pharma Companies Get Rich.” AlterNet. http://www.alternet.org/story/147318/100,000_americans_die_each_year_from_p rescription_drugs,_while_pharma_companies_get_rich. 2 Oct 2013.
Saul, Stephanie. “A.M.A. To Study Effect of Marketing Drugs to Consumers.” The New York Times. 22 June 2005. http://www.nytimes.com/2005/06/22/business/media/22adco.html?_r=0. 2 Oct 2013.
Ventola, C. Lee. “Direct-to-Consumer Pharmaceutical Advertising.” PMC. Oct 2011. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3278148. 2 Oct
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