The Case Study Of Ballet Philippines

Topics: Ballet, Dance, Pointe shoes Pages: 4 (1323 words) Published: February 24, 2008
Problem Statement
The Ballet Philippines gets its funds from two major sources: ticket-selling and subscription packages or sponsorships. However, the revenues it obtains from these sources are not sufficient to support the expenses of the company. The expenses involved in ballet are quite high. These include the costs of costumes, shoes, tours, performances, training, and artists' compensation. The hard truth is that Ballet Philippines is not financially sustainable. The root of this problem could be traced to the revenue-generating activities of Ballet Philippines. The proceeds from the ticket sales are negligible. The audience in a show is mostly composed of the friends and relatives of the performers whose tickets are only complimentary. On the other hand, the number of subscribers of their sponsorship packages has been declining. The company simply does not have enough sources of income. The lack of patrons of ballet performances could still be further traced to the lack of promotions on the part of the company and the limited market that these kind of cultural shows target. Admittedly, ballet performances are not popular to the masses in the Philippines. The general economic condition of the country also limits the number of people who could afford to subscribe to the shows and forces the sponsoring companies to divert their promotional budget to other channels. Being financially unsustainable is matched with an equally serious sub-problem. The inadequate compensation of the performers forces them to leave the company after just a short span of time either to establish a small dance tutorial business by themselves or be hired by foreign dance companies.

Pioneers of Philippine Ballet. Ballet Philppines was the first Filipino ballet group to ever hold summer workshops and perform ballet dance concerts here in the Philippines. They started when the Cultural Center of the Philippines just barely started. Being the pioneer gives them...
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