The Body Shop International - Sustainable Corporation
Businesses worldwide are being urged to assume more serious and broader responsibilities to community than ever in recent decades, and asked to serve a wider range of human values. The pressures of society responsibilities are distinctly real as many leading global businesses including Nike, Reebok, and Nestle are witnesses; these businesses have been encountered tense disrepute to their reputations because they failed to cleave to social responsibility standards. The term sustainability or the triple bottom line hence has been widely discussed and debated in both academic and practical to align businesses’ economic performance with social responsibilities. This essay will serve a considerable discussion on the latest triple bottom line or sustainability conception; then leads to examine and evaluate The Body Shop Corporation because the Body Shop has claimed its title of the ‘Green’ corporation, and has been reportedly a pioneer in acting sustainably to communities where its businesses operate. Inspiration to examine the case of Body Shop will hence satisfy the purpose of this essay.
Deriving from the idea that corporate has its absolute obligation to foster social betterment in which the company operates, corporate social responsibility planted its root in early 19th century simply by industrial revolution which provided workers with housing and basic comforts. It then became more accustomed to corporate world with the notion that corporations should take into account of all stakeholders including shareholders, employees, suppliers, communities, and customers (Thompson, Strickland, and Gamble 2007). The idea has been well developed throughout decade experienced large number of global companies failed to act in according to social responsibilities by which resulted in huge unexpected business lost. Sweatshops scandal of child labour, during the 1990s, in Nike third world countries contractors is a typical example of acting socially irresponsible resulting in
Deriving from the idea that corporate has its absolute obligation to foster social betterment in which the company operates, corporate social responsibility planted its root in early 19th century simply by industrial revolution which provided workers with housing and basic comforts. It then became more accustomed to corporate world with the notion that corporations should take into account of all stakeholders including shareholders, employees, suppliers, communities, and customers (Thompson, Strickland, and Gamble 2007). The idea has been well developed throughout decade experienced large number of global companies failed to act in according to social responsibilities by which resulted in huge unexpected business lost. Sweatshops scandal of child labour, during the 1990s, in Nike third world countries contractors is a typical example of acting socially irresponsible resulting in
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