1915 the Barberton Citizen Hospital (BCH) opened as a small 50-bed hospital, which served the small, blue-collar community of Barberton, Ohio. Over the years and with it the increasing demand for healthcare, the hospital grew in bed capacity, office space and medical departments. In the 1970ties the BCH also build a 780-car garage . The hospital was originally city-owned, but was later purchased by Triad Hospitals, Inc., a for-profit hospital management corporation which was acquired in July 2007 by Community Health System (CHS) .
Barberton Citizen Hospital is a 311-bed, general acute care community hospital, which offers inpatient services in the clinical areas of medicine, surgery, cardiology, critical care, extended care, psychiatry, oncology, emergency medicine, obstetrics and physical rehabilitation. Furthermore it provides many outpatient services and community outreach programs. The hospital offers a Family Practice Residency program and is a major teaching hospital with the Northeast Ohio Universities College of Medicine. It serves the communities of Summit County, Medina and Wayne Counties .
Barberton, Ohio and its Community
The Barberton Citizen Hospital is directly situated in Barberton, Ohio. It is situated next to Barberton’s biggest park, the Tuscora Park which has a size of 27.3 acres. Barberton is a small city in Summit County, Ohio and is part of the Akron metropolitan area. The city has a population of 27.899 people according to the United States Census Bureau, which also states that the city has a total area of 23.9 km², of which, 0.6 km² is water. Lake Anna, located in the city of Barberton is a natural spring lake, which is named after O. C. Barber's daughter Anna Laura Barber. As already mentioned as of the census of 2000, Barberton has 27,899 habitants, which are spread into 11,523 households of which 29.5% had children under the age of 18. In total the city inhabitants 7,443 families. Of all its habitants, the population of Barberton consists of 92.43% White, 5.33% African American, 0.27% Native American, 0.37% Asian, 0.01% Pacific Islander, 0.24% from other races, and 1.36% from two or more races. Hispanic or Latino of any race makes 0.64% of the population. Within the city the population is spread out with 24.8% under the age of 18, 8.4% from 18 to 24, 28.3% from 25 to 44, 21.2% from 45 to 64, and 17.3% are 65 years or older. The median income for a household in the city lies by $32,178 and the median income for a family by $39,387.
Furthermore though, other communities than Barberton are served by the Barberton Citizen Hospital. These would include Medina County with a population of 151,095 people and Wayne County with a population of 111,564.
Since we want to reach out to as many habitants of Barberton and the area of Akron as possible, the PR campaign has to assure media coverage. Therefore it is of great importance to reach out and contact the most important newspapers, magazines radio stations and TV channels of the city and its area.
Reference of table
Newspaper of Barberton and areaMagazines in Barberton and area •Akron Beacon Journal
•Akron Legal News Magazine
•Cleveland Plain Dealer
•Dayton Daily News
•Ohio Lawyers Weekly
•Northern Ohio Live
TV Stations in Ohio of which most have local stationsRadio Stations in Barberton and Akron ABC network; CBS network
Fox network; Independent
NBC network; PBS network
CW network; My Network TV
•WAPS FM 91.3
•WAKR 1590 AM Akron ( News)
•WTOU 1350 AM Akron (Sports)
Research Outcomes of the BCH
Market research conducted in 2001 showed that among residents, BCH had only a 44% top-of-mind awareness among area hospitals, and that it was perceived to be low tech. After this research the hospital launched a...