The Amphawa

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The socio-diverse impacts
by an induced tourism
towards Amphawa
Prepared For
Ajarn Sethapan Krajangwongs

Western and Eastern Cultures and Civilizations
Course Code: 912 503

Prepared By
Amornchan Vanichapol
Duanratchada Chimphalee

# I.D. 49501321
# I.D. 49501307

November 17, 2007

TABLE OF CONTENTS
Executive Summary

3

Chapter 1: Introduction
1.1 Introduction of the Study
1.2 Research Problem
1.3 Research Objectives
1.4 Definition of Terms
1.5 Scopes and Limitations of the Research
1.6 Significance of the Study
Chapter 2: Literature Review

4-5
6
7
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10
11-12

Chapter 3: Research Framework
3.1 Conceptual Framework
3.2 Research Hypothesis

13
14

Chapter 4: Research Methodology
4.1 Method of Research Used
4.2 Sampling Procedures
4.3 Research Instruments
4.4 Data Collection

15
15
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Chapter 5: Data Analysis and Results
5.1 Descriptive Analysis
5.2 Synthesis

17-20
20

Chapter 6: Conclusion and Recommendations
6.1 Conclusion
6.2 Implications and Recommendations

21
22-23

References
Appendices

@BCL@70156D28

Page 2
of 32

EXECUTIVE SUMMARY
The service industry and tourism market becomes nowadays a core business driver within an impulse globalization. The Amphawa floating market and home stay witnesses that higher tourism trend. The tourism relevant activities reflect some doubtful impacts on involving stakeholders; tourist, villager and beneficiary. This supposition gives birth the researcher’s qualitative survey. 3 purposeful groups are selected and face-to-face interview is conducted in fulfilling the questionnaire. Assembling information has been analyzed and measured by a shaped hypothesis.

Various sources of information varying from the virtual web-base, mass media, academic journals, documentary book, and magazines are studied and part of the research outlining body. Some experimental knowledge and assumption have been deployed and visualized in a form of charts and diagrams.

Two scenarios are stated emphasizing firstly how the twin city namely Mahachai has become by the force of industrialization and secondly a poor marketing adaptability on Tha Kha floating market. These patterns have mirrored more or less what the Amphawa and other communities should be aware of.

The core results embodied by the tourism are formulated around the Amphawa stakeholders’ interests and perceptions against the valuables which are the environment and the culture identity.
Recommendations are also highlighted by the researchers’ overall assessment and we do expect a better understanding and the proper reactions among stakeholders in coping with the tourism strong presence and the cultural and environmental resistance.

@BCL@70156D28

Page 3
of 32

CHAPTER 1
INTRODUCTION
1.1 Introduction of the study
The Amphawa district is an important place and is much involved with Thai history from the Ayutthaya to the early Rattanakosin period. In the past, the Amphawa was called Khwaeng Bang Chang, the small agricultural and commercial community. There are credible evidences that suggest that during King Prasatthong era, Kwaeng Bang Chang had a market called Bang Chang Market. Ms. Noi was the head of the market whose title of Thao Kaeo Phaluek. She was a member of the Bang Chang family a very rich family later, the family was granted the surname of Na Bang Chang by the King. The smallest province in Thailand; Samutsongkram, has been divided into 3 towns: Amphur Muang, Amphur Bangkhontee, and Amphur Amphawa. Despite its size, Samutsongkram has significantly affirmed for generations the wealthy ways of appreciated living; these are 109 temples, 109 schools, 1 mosque, 3 churches, and 300 canals. The city of three water and three farms (salt, shrimp and rice farms) or Thailand “last” Venise are what we have called the Amphawa. A very calm small town where has close similarity in the past to its twin city namely Mahachai, Samutsakorn. The ecological...
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