Thanksgiving Consumer Behavior

Melanie Ruiz
Consumer Behavior
Quiz #8
Thanksgiving Festivities It’s that time of year again when all of us college students leave our stress behind and head home for Thanksgiving break. It is one of those breaks we look forward to since the beginning of the semester, each for our own reasons. Many of us look forward to spending some quality time with our relatives while others look forward to finally enjoying a home-cooked meal. Simply being granted the opportunity to spend one’s time however we see fit is a gift in itself for some of us. Some students engage in specific activities during the break while others enjoy not having any plans whatsoever. Each student engages in their own holiday traditions with their loved ones. After interviewing a few students at the University of Texas at Austin, it is evident that every family has their differences and similarities in the way they celebrate during the holidays.
The biggest difference between the individuals I interviewed centered around the basis of needs and wants when it came to buying habits during the Thanksgiving break. As we learned in Chapter 5, needs are “desires that arise when a consumer’s current
Each of us obtains our excitement through different measures. For some, it involves countless preparation and day-long conversations on Black Friday specials. For others, it involves no groundwork whatsoever and instead lies within the rush one creates through a competitive family atmosphere. Still, some would prefer to forget the shopping option altogether and instead engage in more relaxing activities during the break. Each individual has their own reasons for partaking in certain festivities. Whether it be a family’s tradition to go out and shop or one’s personal preference to stay in and sleep, the only thing that seems to be fully understood about consumers is that every consumer is unique in their own