Over the past three years I have been building a branding and developing agency. The goal of my company is to help those who want to achieve a certain level of success in fashion and entertainment. I started this company with one singer, who is now signed to sony records. When beginning the journey of executed one’s dream many times we are side tracked as was I. Over the years I have been able to build my company, though it is still in the growth process I am working on perfecting my agency so my Service stands out from the rest, and my execution is perfection. Both Chapter 4 on Cost Leadership, and Chapter 5 on Product Differentiation it close to home for me. I this case study I am analyzing my own business, and going thru the processes I went thru to make my service both innovative, and yet similar.
The second I walked into my first public relations class at St. John’s University I knew what I wanted to do, and what I wanted to create for myself. Did I know how to do it? Not really, did I know where to start? Absolutely not, did I even know who my customer was? The answer is no to any questions that would make sense for any young entrepreneur. In all fairness I was 19, and overwhelmed with excitement. Thru the years of interning for fortune 500 companies, and working at them after graduation I decided it was time to play with NYC, and see where I could go with my “vision”.
In 2008 only two years after graduation I began my journey. I did what I needed to do taking on clients who did not know themselves what they wanted to do with their product. It was literally was a learning process for all participating parties. My first client, a now well known dating website, was the start of my vision coming together. The owner of this site was completely lost. Living in a new generation of dating, she wanted to keep her site new, with a traditional twist. I sat with her scared out of mind (of course...