2.1 Mission, Values and Key Objectives and Assess the Influence of Stakeholders2
2.2 Three Stakeholders Objectives that Tesco Achieves3
2.3 Tosco's Responsibilities on the Stakeholders4
The purpose of this report is to provide an introduction about Tesco Malaysia. It identifies Tesco Malaysia’s mission, objectives and responsibilities of within its environment. This report also investigates the economic, social and global environment in which Tesco Malaysia operates.
The limitation of this that the information provided by Tesco Malaysia.
The secondary information used in this report includes, information collected from Internet, textbook and article.
Tesco Malaysia is a UK based multinational organization in Malaysia. Tesco plc is a UK-based international grocery and general merchandising retail chain. It is the largest British retailer by both global sales and domestic market share, with profits exceeding £3 billion. It is currently the third largest global retailer based on revenue, behind Wal-Mart and France's Carrefour, but second largest based on profit, ahead of Carrefour. Originally specialising in food and drink, it has diversified into areas such as clothing, consumer electronics, financial services, telecoms, home, health and car insurance, dental plans, retailing and renting DVDs, CDs, music downloads, Internet services and software.
Tesco opened its first store in Malaysia in May 2002. Tesco Malaysia currently operates 30 Tesco and Tesco Extra stores. Tesco partnered with local conglomerate Sime Darby Berhad which holds 30% of the shares. Tesco also acquired Makro, a local wholesaler which was rebranded Tesco Extra and provides products for local retailers. Tesco Malaysia offers a value range, own branded range, electronic goods, the loyalty clubcard and clothing. Tesco Malaysia's clubcard introduced Green ClubCard Points in 2007 making Tesco Malaysia to be the first Tesco international business to introduce the scheme Green ClubCard Points (Wikipedia, 2009).
2.1 Mission, Values and Key Objectives and Assess the Influence of Stakeholders
|Mission |Create value for customers to earn their lifetime loyalty. | |Values |Understand customers. | | |Be first to meet their needs. | | |Act responsibly for our communities. | | |Treat people as we like to be treated | | |Work as a team. | | |Trust and respect each other. | | |Listen, support and say thank you. | | |Share knowledge and experience. | |Key Objectives |Offering customers the best value for money and the most competitive prices. | | |Meeting the needs of customers by constantly seeking, and acting on,...