Tesco and ALDI
The first strength is that through the change of the world, Tesco has been maintaining the business model and became the most well- known food and grocery retailers.
Tesco is among the top players in eight of 13 markets outside the UK. international expansion has given the company impulse to grow well through the economic downturn.
The strength for Tesco is that international diversification helps Tesco to reduce its business risks. Additionally value oriented retailing builds customer loyalty and help to keep revenue.
Tesco focused on retailing services business such as online retailing, banking, telecom and market research.
The development of its multi-channel shopping facility through Tesco Direct. This includes ordering online and pick up facility in-store or order in-store and have their delivery dropped off at customers home.
Tesco is expanding retailing service globally.
ALDI
ALDI is good-quality assurance. the low price is not based on the sacrifice of product’s quality. ALDI always persist in providing customers with goods with the same quality of other supermarket but a relatively low price. One of ALDI’s business strategies is emphasize the cooperation with suppliers and control the quality strictly.
Second is that ALDI’s business strategy is based on the customers-orientation concept. ALDI focuses the needs of customers and pay much attention to develop customers loyalty. In addition, ALDI ensure the price of every commodity is the same despite the stores are located in different or remote places, therefore consumers should never worry the price difference case will happen. The third strength of ALDI is that ALDI takes a slow step to expand the market. ALDI will analyse the profits before it launch other stores in that area. For example, ALDI North may sell more products than the ALDI South. The two companies maintain communication quite well, so that they are able to learn from each other to manage the experiences. ALDI’s success
Tesco is among the top players in eight of 13 markets outside the UK. international expansion has given the company impulse to grow well through the economic downturn.
The strength for Tesco is that international diversification helps Tesco to reduce its business risks. Additionally value oriented retailing builds customer loyalty and help to keep revenue.
Tesco focused on retailing services business such as online retailing, banking, telecom and market research.
The development of its multi-channel shopping facility through Tesco Direct. This includes ordering online and pick up facility in-store or order in-store and have their delivery dropped off at customers home.
Tesco is expanding retailing service globally.
ALDI
ALDI is good-quality assurance. the low price is not based on the sacrifice of product’s quality. ALDI always persist in providing customers with goods with the same quality of other supermarket but a relatively low price. One of ALDI’s business strategies is emphasize the cooperation with suppliers and control the quality strictly.
Second is that ALDI’s business strategy is based on the customers-orientation concept. ALDI focuses the needs of customers and pay much attention to develop customers loyalty. In addition, ALDI ensure the price of every commodity is the same despite the stores are located in different or remote places, therefore consumers should never worry the price difference case will happen. The third strength of ALDI is that ALDI takes a slow step to expand the market. ALDI will analyse the profits before it launch other stores in that area. For example, ALDI North may sell more products than the ALDI South. The two companies maintain communication quite well, so that they are able to learn from each other to manage the experiences. ALDI’s success