Tesco
Topic
Tesco, a UK retail giant, is renowned for their loyalty program; evaluate the effectiveness of Tesco’s Clubcard program.
Title
Retail Management: A strategic Approach
Introduction:
Tesco in the UK are the largest within the Group, with over 3300 stores and over 310,000 colleagues. They have strengthened the foundations of the UK business and they are now accelerating plans to deliver the most compelling offer for customers with sharper prices, improved quality, stronger ranges and better service.
Tesco manipulates with each element of marketing mix to a great extent in order to offer competitive benefits to target customer segment discussed above with positive effects on the levels of sales.
Product categories:
Tesco offers a large wide range of products and services, from bread to clothes; from telecom to car insurance, it tries to meet different people’s wants and needs in a one- stop-shop situation. While developing its own brands of products, Tesco also offers other companies’ brands of products, for the reason of supplying such a large varies brands of products and services, is to provide more choices for customers when they are shopping at Tesco, and this eventually help it to meet the customers different wants and needs more successfully as they don’t have to go to several places to find the products and services they need. For example, we can buy Tesco’s brand of shampoo, as well as find Pantene, and microwaves in the stores. Consumers have become keep an eye on fair trade and the influence of developed countries consumers on the Third World suppliers. Fairly traded products as tea, coffee and cocoa are viable, and such products are now widely available at the majority of large chains.
Price:
The pricing strategy used by Tesco now is the predatory pricing, which is charging a low price for its products and services with an intension to win the campaign with other supermarkets, like Park’n shop, and save money for
Tesco, a UK retail giant, is renowned for their loyalty program; evaluate the effectiveness of Tesco’s Clubcard program.
Title
Retail Management: A strategic Approach
Introduction:
Tesco in the UK are the largest within the Group, with over 3300 stores and over 310,000 colleagues. They have strengthened the foundations of the UK business and they are now accelerating plans to deliver the most compelling offer for customers with sharper prices, improved quality, stronger ranges and better service.
Tesco manipulates with each element of marketing mix to a great extent in order to offer competitive benefits to target customer segment discussed above with positive effects on the levels of sales.
Product categories:
Tesco offers a large wide range of products and services, from bread to clothes; from telecom to car insurance, it tries to meet different people’s wants and needs in a one- stop-shop situation. While developing its own brands of products, Tesco also offers other companies’ brands of products, for the reason of supplying such a large varies brands of products and services, is to provide more choices for customers when they are shopping at Tesco, and this eventually help it to meet the customers different wants and needs more successfully as they don’t have to go to several places to find the products and services they need. For example, we can buy Tesco’s brand of shampoo, as well as find Pantene, and microwaves in the stores. Consumers have become keep an eye on fair trade and the influence of developed countries consumers on the Third World suppliers. Fairly traded products as tea, coffee and cocoa are viable, and such products are now widely available at the majority of large chains.
Price:
The pricing strategy used by Tesco now is the predatory pricing, which is charging a low price for its products and services with an intension to win the campaign with other supermarkets, like Park’n shop, and save money for