terms and concepts

Understanding Business Research Terms and Concepts Quiz 2, Grunig Match the letter of the answers on the right to the questions on the left. Each answer can be used more than once. Questions AnswersWhich type of research design is appropriate for the following example A company wants to discover if changing from mail advertisements to TV advertising will increase sales at its furniture stores. ____Symmetrical relationship Longitudinal Exploratory Convergent interviewing Cross-sectional study Projective technique Causal Critical incident Descriptive Quota matrix Trend stationary Reactivity response Within-groups Which type of research design is appropriate for the following example The regional director wants to know which banking services are being offered by competitors in the region. ____Which type of research design is appropriate for the following example The manager wants to know what the reasons are that customers buy from his shoe store. ____Which type of research design is appropriate for the following example A consultant wants to know what the average level of patient satisfaction is for hospitals in a city. ____Which type of research design is appropriate for the following example A car dealer wants to know if having one of their representatives call recent new car purchasers would increase the level of satisfaction customers feel with their purchase. ____Multiple ChoiceSelect the best answer and enter it in the blank. EXAMPLE __C_ What color is the sky A) brown B) pink C) blue D) green ____ Which of the following is the most important consideration in