Tencent Games Case Study
Employees' welfare system is not specialised enough. Tencent Games should perfect its employee welfare system, here are reasons for doing this:
• to attract skilled applicants
• to keep current talented workers
• to strengthen the power of unity
• to motivate employees to put much effort into their jobs
Strategic proposals to close employee-related design gaps: It is well known that Tencent has a very nice welfare plan to its employees such as interest-free loans for the first payment of housing, 30 days paid vacation, social and commercial insurance, and Tencent's shares. The plan, however, can be more specialised for people working in different departments or son companies. Besides general welfares, Tencent Games may make some small …show more content…
Strategic proposals to close competitor-related design gaps:
1. Partner with small gaming companies: Tencent Games should start to corporate with small gaming companies who operates games that Tencent Games does not do well. Many small gaming companies in China such as OneTime, KTG and MFactory have a better creativity than Tencent Games does (Chinese Gaming Industry Report, 2016). By partnering with these small businesses, Tencent Games may get more experiences to improve its game development. To those small companies, partnering with Tencent will surely bring them more advertising and market opportunities.
2. Cut unprofitable games and pay more attention to star games: Tencent Games needs to avoid unnecessary costs like keeping low-profit or unprofitable games. Instead, it has to spend more time and money in developing its star games such as QQ X5, CrossFire and League of Legend. Compare with losing small profits from those low-profit games, losing big customers from star games is definitely a worse …show more content…
In the following months, this program did not work really well since there wasn't much positive feedback from the public, as well as Tencent Games did not put much effort into it. Finally, it has been taken over by Tencent Charity (a department of Tencent which only works on charitable programs) since November 2010 (Tencent, 2012). The program, however, can be an effective tool to strengthen the link between the company and societal goods. The previous charitable program failed because it had nothing to do with Tencent "Games", even the company tried to bring benefits to the society. A proposal is that Tencent Games should create a specific charitable program which not only aims to help people, but also needs to be "game" related. To explain on this, Tencent Games may use this program's funding to support schools in mountain areas to build sports facilities. In China, many mountain area schools do not have sports facilities such as playground and basketball court. By supporting those schools to build sports facilities, children from where will benefit from the program and have the chance to play sports games. Moreover, when launching this program, Tencent Games should also make a commercial and advertise it for influencing public opinion positively towards the company. Here is an example of the
• to attract skilled applicants
• to keep current talented workers
• to strengthen the power of unity
• to motivate employees to put much effort into their jobs
Strategic proposals to close employee-related design gaps: It is well known that Tencent has a very nice welfare plan to its employees such as interest-free loans for the first payment of housing, 30 days paid vacation, social and commercial insurance, and Tencent's shares. The plan, however, can be more specialised for people working in different departments or son companies. Besides general welfares, Tencent Games may make some small …show more content…
Strategic proposals to close competitor-related design gaps:
1. Partner with small gaming companies: Tencent Games should start to corporate with small gaming companies who operates games that Tencent Games does not do well. Many small gaming companies in China such as OneTime, KTG and MFactory have a better creativity than Tencent Games does (Chinese Gaming Industry Report, 2016). By partnering with these small businesses, Tencent Games may get more experiences to improve its game development. To those small companies, partnering with Tencent will surely bring them more advertising and market opportunities.
2. Cut unprofitable games and pay more attention to star games: Tencent Games needs to avoid unnecessary costs like keeping low-profit or unprofitable games. Instead, it has to spend more time and money in developing its star games such as QQ X5, CrossFire and League of Legend. Compare with losing small profits from those low-profit games, losing big customers from star games is definitely a worse …show more content…
In the following months, this program did not work really well since there wasn't much positive feedback from the public, as well as Tencent Games did not put much effort into it. Finally, it has been taken over by Tencent Charity (a department of Tencent which only works on charitable programs) since November 2010 (Tencent, 2012). The program, however, can be an effective tool to strengthen the link between the company and societal goods. The previous charitable program failed because it had nothing to do with Tencent "Games", even the company tried to bring benefits to the society. A proposal is that Tencent Games should create a specific charitable program which not only aims to help people, but also needs to be "game" related. To explain on this, Tencent Games may use this program's funding to support schools in mountain areas to build sports facilities. In China, many mountain area schools do not have sports facilities such as playground and basketball court. By supporting those schools to build sports facilities, children from where will benefit from the program and have the chance to play sports games. Moreover, when launching this program, Tencent Games should also make a commercial and advertise it for influencing public opinion positively towards the company. Here is an example of the