Workshop One Assignment, Activity 1.2: Techniques for Stimulating Innovation Genaro H. Estores
Indiana Wesleyan University
Workshop One Assignment, Activity 1.2: Techniques for Stimulating Innovation Stimulating innovation within the organization calls for the use of various strategies and techniques that are a part of management judgments and decisions. Innovation is essential to business survival. Every organization has to be unique at something, at least for a little while in order to stay ahead of the game. According to Robbins, Decenzo, and Coulter (2011), innovation means the process of taking idea and turning it into a useful product, service, or method of operation. Thus, the innovative organization is characterized by its ability to channel creativity into useful outcomes. Innovation involves taking an inspiration and turning it into a useful product, service, or way of doing things (Robbins, Decenzo, and Coulter, 2011). Muriiti (2012) stated that the use of the following strategies is helpful as a means of stimulating innovation within the organization: The engagement of all the organization’s departments and partners in product development – from the outset, management should make an effort to incorporate the input of everyone who is linked to the organization when it comes to new product innovation and development. This means that the various departments should be allowed to contribute ideas and suggestions. The same applies to external partners including the suppliers, distributor and customers. Only then can a well-rounded product or service be realized. Promote pilots and prototypes – rather than filing an increasing volume of new product or service proposals, management will stimulate innovation better by encouraging the submission of actual pilots and prototypes. These can then be tested for suitability in trial sites which may not even be in close proximity with the business. The culture of piloting...
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