Tata Steel Strategy
| 2010 | | Strategic Management6BUS0118Coursework n°1Tata Steel |
[Tata Steel : Global Player, Product Pionner & corporate citizen] | |
Albi Fabien ID : 10250446 Main body : 3840 words
Chopin Christèle ID : 10250448 Appendix 1: 1916 words
Fattah-Ahmad Mohamad ID: 09282458
Jandos Meier ID: 09282355
Loridan Nicolas ID: 10250449
Albi Fabien ID : 10250446 Main body : 3840 words
Chopin Christèle ID : 10250448 Appendix 1: 1916 words
Fattah-Ahmad Mohamad ID: 09282458
Jandos Meier ID: 09282355
Loridan Nicolas ID: 10250449
Table of contents
Introduction 2
The Environment of Tata steel 3 Macro environment of Tata steel 3 Steel industry 5
Strategic Capabilities 7
Tata Steel’s strategic purpose: 10 Shareholder or stakeholder values perspective? 10 Corporate values, mission and vision as expression of the strategic purpose. 11
Cultural influences. 13 Strategic Drift risk 13 Paradigm 14
Conclusion 15
Appendix n°1 17 1.1) Analysis of PESTEL framework. 17 1.2) Analysis of the Five Forces Framework. 17 1.3) Different perspectives to strategy: Outside in perspective/Inside out perspective. 18 2.1) Strategic Capabilities. 18 2.2) Cost efficiency. 19 2.3) SWOT. 19 3.1) Corporate Social Responsibility. 20 3.2) BP’s case. 21 3.3) SPECIFIC project. 21 4.1) Cultural Web. 22
Appendix n°2 : Group Working 24 Different members of the group 24 Allocation of tasks in the timetable & responsibility table 25 Group Meetings’notes. 27
References 33
Introduction
Constructing a strategy is a long process which requires a lot of resources but which can result in crucial competitive advantages. Inherently, strategy is difficult to define; there is no clear idea or best way to proceed. But if it is necessary to prove how important strategy is, a map can be used as a metaphor. Like a tourist who uses a map to help him find out how to get where he wants to go, strategy
[Tata Steel : Global Player, Product Pionner & corporate citizen] | |
Albi Fabien ID : 10250446 Main body : 3840 words
Chopin Christèle ID : 10250448 Appendix 1: 1916 words
Fattah-Ahmad Mohamad ID: 09282458
Jandos Meier ID: 09282355
Loridan Nicolas ID: 10250449
Albi Fabien ID : 10250446 Main body : 3840 words
Chopin Christèle ID : 10250448 Appendix 1: 1916 words
Fattah-Ahmad Mohamad ID: 09282458
Jandos Meier ID: 09282355
Loridan Nicolas ID: 10250449
Table of contents
Introduction 2
The Environment of Tata steel 3 Macro environment of Tata steel 3 Steel industry 5
Strategic Capabilities 7
Tata Steel’s strategic purpose: 10 Shareholder or stakeholder values perspective? 10 Corporate values, mission and vision as expression of the strategic purpose. 11
Cultural influences. 13 Strategic Drift risk 13 Paradigm 14
Conclusion 15
Appendix n°1 17 1.1) Analysis of PESTEL framework. 17 1.2) Analysis of the Five Forces Framework. 17 1.3) Different perspectives to strategy: Outside in perspective/Inside out perspective. 18 2.1) Strategic Capabilities. 18 2.2) Cost efficiency. 19 2.3) SWOT. 19 3.1) Corporate Social Responsibility. 20 3.2) BP’s case. 21 3.3) SPECIFIC project. 21 4.1) Cultural Web. 22
Appendix n°2 : Group Working 24 Different members of the group 24 Allocation of tasks in the timetable & responsibility table 25 Group Meetings’notes. 27
References 33
Introduction
Constructing a strategy is a long process which requires a lot of resources but which can result in crucial competitive advantages. Inherently, strategy is difficult to define; there is no clear idea or best way to proceed. But if it is necessary to prove how important strategy is, a map can be used as a metaphor. Like a tourist who uses a map to help him find out how to get where he wants to go, strategy
References: Dhawan R., Roy P., (2010) The new world of Tata Steel: Will the most exciting phase of the company be also its most defining one? Johnson, G., Scholes, K., Whittington, R Leahy, J. & Tucker, S. (2008) ‘Tata considers steel asset spin-off’. Financial Times Website. September 4th, 2008. Mintzberg, H., Lampel, J. & Ahlstrand, B. (2008) Strategy Safari: the complete guide through the wilds of strategic management. 2nd edition. Prentice Hall Financial Times. Nagam, K. (2010)Strategic Management: seminar 1. Power point slides [6BUS0118]. University of Hertfordshire. October, 2010. Nevin, J. (2010) ‘Tata Steel’s Raw Strategy’. Businessworld Magazine. Issue 27-09-2010. Orlando Lawrence E., (1998) India’s Iron and Steel Industry: Productivity, Energy Efficiency and Carbon Emissions Sharma, A.K &Talwar, B Tata (2010) Values and purpose. Available at : http://www.tata.com/aboutus/sub_index.aspx?sectid=8hOk5Qq3EfQ= [Accessed: 22 October] Tata Steel, (2010a) Tata Steel, (2010b) Tata Steel Values. Available at: http://www.tatasteel.com/corporate/ethics/tatasteel-values.asp [Accessed: 22 October] Tata Steel, (2010c) Vision and mission Tata Steel, (2010d) Tata Steel hails SPECIFIC research grant as major step forward in developing sustainable uses of steel. Available at: http://www.tatasteeleurope.com/en/news/news/2010_specific [Accessed: 2 December]