Target Market Discussion
Target Market Discussion - Session 7
For purposes of this discussion board, you are asked to select a specific product or service for discussion. This product must be different from any example already posted by your classmates.
Your initial posting should consist of a minimum of 5 paragraphs, and any outside sources that you use must be appropriately cited.
Your discussion should include:
1. A brief (one paragraph) discussion of the product. Remember, this product or service must be different from any example already posted by your classmates. Provide a link to the web site for this product or service.
2. A discussion of the target market for this product or service. Was the target market segmented demographically (based on objective variable such as age, gender, family size, income, occupation, education, race, religion and/or nationality), geographically (based on where prospective consumers live or work), psychographically (based upon lifestyle, interests, hobbies, etc), or behaviorally(based on factors such as product features and usage rate)? Be specific, and keep in mind that the target market may actually be based on a combination of these factors.
3. In your examination of the product’s or service’s website and/or advertising, what leads you to believe that the company has chosen this target market? Once again, be specific.
The product that I chose to write about is called a Circuit. It is an electric cutting machine that cuts vinyl, paper, fabric, and more. They currently offer two different machines, the original one you use similar to a printer and it cuts your shapes for you and the newest one you use the same but it is wireless and you connect to it via Bluetooth. I really like to make scrapbooks and I use this machine to help me decorate my pages. If you want to see it and learn more information about here, here is the website. http://us.cricut.com/home/learn/machines/explore-family
The target market is segmented demographically because I
For purposes of this discussion board, you are asked to select a specific product or service for discussion. This product must be different from any example already posted by your classmates.
Your initial posting should consist of a minimum of 5 paragraphs, and any outside sources that you use must be appropriately cited.
Your discussion should include:
1. A brief (one paragraph) discussion of the product. Remember, this product or service must be different from any example already posted by your classmates. Provide a link to the web site for this product or service.
2. A discussion of the target market for this product or service. Was the target market segmented demographically (based on objective variable such as age, gender, family size, income, occupation, education, race, religion and/or nationality), geographically (based on where prospective consumers live or work), psychographically (based upon lifestyle, interests, hobbies, etc), or behaviorally(based on factors such as product features and usage rate)? Be specific, and keep in mind that the target market may actually be based on a combination of these factors.
3. In your examination of the product’s or service’s website and/or advertising, what leads you to believe that the company has chosen this target market? Once again, be specific.
The product that I chose to write about is called a Circuit. It is an electric cutting machine that cuts vinyl, paper, fabric, and more. They currently offer two different machines, the original one you use similar to a printer and it cuts your shapes for you and the newest one you use the same but it is wireless and you connect to it via Bluetooth. I really like to make scrapbooks and I use this machine to help me decorate my pages. If you want to see it and learn more information about here, here is the website. http://us.cricut.com/home/learn/machines/explore-family
The target market is segmented demographically because I