Target Customers of Quicksilver Brand

Topics: Snowboarding, Snowboard, Skateboarding Pages: 3 (590 words) Published: March 3, 2013
Submitted to
Dr. G.H.S Prasad
Submitted to
Dr. G.H.S Prasad
Submitted by
Vijay chandra J
Submitted by
Vijay chandra J

Company profile

Quiksilver, Inc., incorporated in 1976, is a diversified company that designs, develops and distributes branded apparel, footwear, accessories and related products, catering to the casual, youth lifestyle associated with the sports of surfing, skateboarding and snowboarding. It markets products across three core brands: Quiksilver, Roxy and DC, as well as several smaller brands. Its products are sold in over 90 countries in a range of distribution channels, including surf shops, skateboard shops, snowboard shops, specialty stores, select department stores and 770 owned or licensed company stores. The Company operates in three segments consisting of the Americas, Europe and Asia/Pacific. The Company derives its revenue from apparel, footwear, and accessories and related products. During fiscal year ended October 31, 2011 (fiscal 2011), more than 65% of its revenue was generated outside of the United States.

The Americas segment includes revenues from the United States, Canada and Latin America. The European segment includes revenues primarily from Europe, the Middle East and Africa. The Asia/Pacific segment includes revenues primarily from Australia, Japan, New Zealand and Indonesia. Royalties earned from various licensees in other international territories are categorized in corporate operations, along with revenues from sourcing services to its licensees. Quiksilver and Roxy are rooted in the sport of surfing and represent the board riding lifestyle, which includes not only surfing, but also skateboarding and snowboarding. DC offers technical shoes made for skateboarding.


The Company’s Quiksilver brand includes shirts, walk shorts, t-shirts, fleece, pants, jackets, snow board wear, footwear, hats,...
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