Target Audience Analysis

“Three ways to define a Target Audience”

This week I read an article on three ways to define “Target Audience”, I found this article to be very interesting because it was not too long and was very informative. For instance, Kivi Leroux Miller stated that marketing and fundraising that tries to reach public, really reaches few people at all. She also pointed out that the public includes newborns, elders, rich and poor, very wealthy and even homeless. She says that even if you wanted to you could not possibly reach all these people, so the best thing to do is focus on those people who matter to you becoming successful.

The first way is basic demographics, which is answering some simple questions or actually researching some basics.