Preview

Target And Jcpenny: A Case Study

Satisfactory Essays
Open Document
Open Document
162 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Target And Jcpenny: A Case Study
Clint, you had a really good post this week. You had good points and research to support them; however, there were some things that I think were missed. For one thing, I actually disagree with you on the point of both companies marketing to women who are on budgets. Target does, in my opinion, appeal more to women who are on a budget, but JCPenny's products are more expensive and "High Class/Formal". Also, JCPenny is specifically a clothing store, but Target has a multitude of products other than clothes. Now back to the positive, you are right about the way Target and JCPenny advertise their products. Target focuses on marketing out to their buyers trying to convince them to buy in bulk or at least in large quantities. JCPenny markets their
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Company Case Study: J. C. Penney Co.
    • 54 Words
    • 1 Page

    Company Case Study: J. C. Penney Co.

    This case study about J. C. Penney Co. is about how a company is endeavoring to increment profitability by attracting the best assets in business and customers. Lowering prices, marking down prices, and offering standardized products rather than unique and “designer” (Case Study, pg. 2) product are what this company's strategy is all about.…

    • 54 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Case Study: Jcpenney
    • 385 Words
    • 2 Pages

    Case Study: Jcpenney

    Ron Johnson made some bad decisions that caused him to only last as the CEO of JCPenney for seventeen months (Kinicki & Williams, 2013). His bad decisions consisted of misreading what the shoppers wanted, no testing of ideas prior to execution, distancing himself from the essential consumers, misread the JCPenney brand (Tuttle, 2013).…

    • 385 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    J. C. Penney Corporation, Inc. Case Study
    • 925 Words
    • 4 Pages

    J. C. Penney Corporation, Inc. Case Study

    Founded in 1902 by James Cash Penney, J. C. Penney Corporation, Inc. (JCP) is a chain of mid-range department stores based in Plano Texas. JCP currently has 1,060 department stores in 49 U.S. States in operation. JCP stores sell conventional merchandise as well as leased departments. Some examples of leased departments are Sephora, optical centers, portrait studios, and jewelry repair. Before 1966, most of its stores were located in downtown areas. As shopping malls became more popular in the latter half of the 20th century, J. C. Penney began relocating and developing stores in malls as other companies had done. In more recent years, the company began opening some standalone stores. The company has been an Internet retailer since 1998. It…

    • 925 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Target Cheap Chic Case Study
    • 207 Words
    • 1 Page

    Target Cheap Chic Case Study

    As a very large retail company, Target has grave concerns with consumers using their stores as a way to look at merchandise prior to purchasing these same merchandise from online vendors (Kinicki & Williams, 2013). They have asked their vendors to make products exclusively for Target to eliminate the price comparisons (Kinicki & Williams, 2013). Executives from Target came up with a strategy called Cheap Chic (Kalyanam & Tsay, 2013).…

    • 207 Words
    • 1 Page
    Good Essays
    Read More
  • Good Essays

    Case Study: Nordstrom
    • 612 Words
    • 3 Pages

    Case Study: Nordstrom

    Due to global competition, there is a variety of products that are competing in different markets ranging from apparel to computers. Despite the many benefits that these products might provide to customers, this phenomenon is making it more difficult for retailers and manufacturers to predict which of their goods will sell effectively.…

    • 612 Words
    • 3 Pages
    Good Essays
    Read More
  • Best Essays

    Penney Vs. Target Corporation
    • 3019 Words
    • 13 Pages

    Penney Vs. Target Corporation

    While overall Target has posted the best performance in almost all categories, J.C. Penney would present a more feasible option to purchase. J.C. Penney has been in the retail business for over 100 years. Along with this experience, they have established themselves as a retail organization that strives to ensure a good quality product at…

    • 3019 Words
    • 13 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Macy's Case Study
    • 546 Words
    • 3 Pages

    Macy's Case Study

    The main intention of this program is to generate repeat purchases from customers. In addition, it allows the company to obtain information from clients with the purpose of using that information to send the customers promotions or coupons to generate more repeat purchases. Moreover, the program seeks to develop a need or want over time for its products and services after the consumer benefits from using the initial discounts and offers. So, the company tries to create a purchase behavior from the consumer by increasing purchasing the chances of repeat purchases from customers. As a result, the company expects for consumers to increase their purchasing behaviors toward the company without having to provide any reward, coupons, or promotional…

    • 546 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Wal-Mart vs. Target Essay Example
    • 3752 Words
    • 15 Pages

    Wal-Mart vs. Target Essay Example

    Wal-Mart and Target are the two largest retail chains in the United States categorized of SIC code 5331 which is the retail-variety group assigned by the SEC. Both American based corporations, they are the two most recognized and successful supercenters of their kind rendering several other smaller companies obsolete. Wal-Mart is the larger of the two and has gained enough resources to quickly spring into international business endeavors and expansion of different segments while Target remains a primarily domestic corporation with just one segment. While both stores serve generally the same purpose, the stores attract different markets and both feel intense competition from one another. While Wal-Mart is much larger in scale, Target is very competitive from a financial standpoint. The following will attempt to analyze both corporations’ finances and give some determinant to which company would be more prosperous for a typical investor based on integral financial information found in the companies’ annual reports and some from other reputable resources.…

    • 3752 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Mary Kay Inc.
    • 361 Words
    • 2 Pages

    Mary Kay Inc.

    2. Go to the Web sites of JCPenney, http://www.jcpenney.com, and Target, http://www.target.com. Compare which is more product-focused and which is more brand focused. Which company’s approach do you think will appeal more to the “Holy Grail” target market of 25- to 35-year-old women?…

    • 361 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Walmart Vs Target Research Paper
    • 438 Words
    • 2 Pages

    Walmart Vs Target Research Paper

    When you compare Walmart and Target, you will notice two main differences. One different is the price, and the other is your shopping experience when you enter these stores. These differences impact way. They decide the location of the stores and even who will ultimately shop there.…

    • 438 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Walmart vs. Target Essay Example
    • 3776 Words
    • 16 Pages

    Walmart vs. Target Essay Example

    Many discount retailers have come and gone over the years, but Wal-Mart and more recently Target, have employed business models that continually deliver profits, even in the struggling economy of the United states in recent years. Wal-Mart and Target both have expanded rapidly since their inception and while Wal-Mart has become an international retailer with stores in fifteen countries and all over the United States while Target has stayed closer to home with stores in Canada and the United Sates. Both retail giants provide well designed stores, online shopping, bargain pricing, large selection and for the most part, good customer service. Target seems to excel in the customer service area though while Wal-Mart is just adequate. Wal-Mart stores are warehouse design and bargain shoppers appreciate that they can buy tires and groceries at the same time while Target stores are more of a department store design and shoppers enjoy bargains but the trendy products provide for a different type of shopper. The product mix for these retail superstars is similar but their customer base is very different which allows both companies to succeed. There are many similarities but the differences are what makes these companies great. The fact that both companies are successful even when the economy is down shows their dedication to to providing the products that their individual customers want and need and their ability to adapt to be more competitive with each other.…

    • 3776 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Good Essays

    Target's Business Policy Case Study
    • 1641 Words
    • 7 Pages

    Target's Business Policy Case Study

    It is in their nature for humans to yearn to protect others who are at risk of being in danger. The new policy, created by Target, which allows transgender people to use the restroom that corresponds to their gender identity, is a policy that a copious number of shoppers are strongly against; however the policy should not be seen as an issue as it is in the prevailing interest of all consumers that everyone who needs to use a restroom, deserves to be respected by being given privacy, that the government should not interfere with business affairs, and that every patron has the right to feel safe in the environment they are contributing their business to. Whether or not a person identifies themselves as a woman or man is not up for public discussion. The government has no right to impede on any commercial business in the capitalistic society of the United…

    • 1641 Words
    • 7 Pages
    Good Essays
    Read More
  • Good Essays

    Walmart And Target Comparison Essay
    • 634 Words
    • 3 Pages

    Walmart And Target Comparison Essay

    The current age level for the shoppers at Target was 25-34 which is a lot lower than the ages that shop at Walmart. The income levels for these shoppers were 50,000-79999 and females were also their main shoppers. As from the statistics the age of the shoppers was lower than Walmart which is the only difference in between Walmart and Target. From these statistics, the target market for Target seems to be on the Lower end of age while the target market for Walmart seems to be middle age.…

    • 634 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Target Advertising Strategy
    • 1251 Words
    • 6 Pages

    Target Advertising Strategy

    The customers they want to attract are obvious because of the locations they choose and the ads they put out. Chances are that if a person were to go into a well populated suburban area a Target will be there. They attract young families by putting a grocery section, clothes for all ages, and a pharmacy in their stores for their customers convenience. In recent visits I have noticed that their target customers are on point. The typical customer I saw there was in fact, middle to upper middle class and either middle aged or younger. The age was obvious on the customers, but what social class they were in was harder to spot. Judging by their clothes, the amount of money they spent and the cars they drove a person can assume that they were a typical American household. During the process of checking out I noticed three things. First, their customer service wasn't of the best quality, some of the workers don't make eye contact and some don't even bother to greet their customers. This conflict makes Target look bad, treating customers with little to no respect is not what their mission statement is all about. In Target’s “about us” section they talk about wanting each experience in the store to be the best a customer has ever had, but with the rude customer service their quantity of the items doesn't make up for the quality of the service. The second thing I noticed…

    • 1251 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    comare contrast target and walmart
    • 408 Words
    • 2 Pages

    comare contrast target and walmart

    While Target has better products than Wal-Mart, Wal-Mart has better prices than Target does. Wal-Mart has cheaper products than Target does. Wal-Mart has the same thing as Target has, but Wal-Mart is cheaper. Wal-Mart and Target have the same products but Wal-Mart’s prices are better. Target’s prices are more expensive than Wal-Mart’s. Target does have cheap products but not as cheap as Wal-Mart. Targets prices are a little more expensive than Wal-Mart’s but Target’s quality of products is a bit better. Overall Wal-Mart has better prices than Target does.…

    • 408 Words
    • 2 Pages
    Good Essays
    Read More