Tamil Nadu
CHAPTER 1
Introduction:
Children are not only hooked to television but also to the cartoon entertainment dished out on various channels to mention POGO, cartoon network, Disney etc. Cartoon mania grips kids Even in the slum areas, a faint glow of the flickering TV screen is always visible. And if every house cannot afford it, one can see the old concept of community viewing resurging in these places. As 10-year old Raghav, studying in the Perambur Corporation School, said, "I paid Re.1 to my friend's father every time I viewed "Tom & Jerry". This has gripped the children so much that they are ready to do anything to have a view of their favourite cartoon channels and programmes.
The total number of children's programmes in all channels is not even 5 per cent. If what one hears and reads about an exclusive channel for children, becomes a reality; it would be nothing short of a miracle. For now, the channel "Splash" is making waves, but it is only for those who can understand English and relate to a particular lifestyle. If there are only limited programmes for children and they are still spending a lot of time in front of the television, the question arises as to what are they viewing and how does it affect their behaviour.
A part of the study also revealed the activities the children indulged in other than TV viewing — reading books, school work, pursuing hobbies, listening to music, computer games, net surfing, sports, spending time with family and friends and going to theatres to watch movies.
In most homes, the entire family congregates before the television to watch serials. Though the PC has carved out a niche for itself in many homes, it's the television that remains the prime entertainer.
By converting popular and imaginative channels like Wall Disney, Pogo and Cartoon Network into Hindi medium, the cable industry has done incalculable harm to the coming generation of this region. In this era of globalization it is imperative that our children
Introduction:
Children are not only hooked to television but also to the cartoon entertainment dished out on various channels to mention POGO, cartoon network, Disney etc. Cartoon mania grips kids Even in the slum areas, a faint glow of the flickering TV screen is always visible. And if every house cannot afford it, one can see the old concept of community viewing resurging in these places. As 10-year old Raghav, studying in the Perambur Corporation School, said, "I paid Re.1 to my friend's father every time I viewed "Tom & Jerry". This has gripped the children so much that they are ready to do anything to have a view of their favourite cartoon channels and programmes.
The total number of children's programmes in all channels is not even 5 per cent. If what one hears and reads about an exclusive channel for children, becomes a reality; it would be nothing short of a miracle. For now, the channel "Splash" is making waves, but it is only for those who can understand English and relate to a particular lifestyle. If there are only limited programmes for children and they are still spending a lot of time in front of the television, the question arises as to what are they viewing and how does it affect their behaviour.
A part of the study also revealed the activities the children indulged in other than TV viewing — reading books, school work, pursuing hobbies, listening to music, computer games, net surfing, sports, spending time with family and friends and going to theatres to watch movies.
In most homes, the entire family congregates before the television to watch serials. Though the PC has carved out a niche for itself in many homes, it's the television that remains the prime entertainer.
By converting popular and imaginative channels like Wall Disney, Pogo and Cartoon Network into Hindi medium, the cable industry has done incalculable harm to the coming generation of this region. In this era of globalization it is imperative that our children