TEARS Model

The 5 components in the TEARS Model of endorser Attributes.
Endorser is someone is perceived as credible, audience attitudes are changed through a psychological process called internalization. Internalization is happen when audiences accepts the endorser’s position on issue as his or her own. It have 5 capital latter which is bring components of TEARS model. The celebrity can replace a Ronaldo as the endorser for the brands for TEARS model is Nicky Hayden.
His actual name is Nicholas Patrick Hayden. His nickname is Kentucky Kid. He was born on 30th July 1981 at Owensboro, Kentucky, USA. Now he is 34 years old. He is American professional Motorcycle racer. He is Winning ’99 AMA Pro Athlete of the Year and the MotoGP World Championship in 2006.
The second is the expertise. It refers to the knowledge, experience or skill possessed by Nicky Hayden. It relates to the supporters of the brand. At the same time, he was considered an expert when it comes to verification of sports-related products. An example is he is brand ambassador Tissot watch. Tissot issued on behalf of his own at the Tissot T-Race Nicky Hayden by years edition. Among them are editions of 2015, 2014 and 2013. For the Tissot T-Race Nicky Hayden 2015 is green. This is because the color green is showing he is very calm and describes itself as the new riders in the Aspar Team. Aspar team theme is green. Jam was pretty sporty and quite meyentuh and represents great riders, including la disc brakes and a magnifying glass to display the date and lambing famous star Nicky who sat silently in a circle at 6. The theme of this sporty watch shows on the numbers 12, 4 and 6. Number This shows the success of the approach nicky race to
It is red colour. The 2006 MotoGP TM World Champion’s burning passion is reflected through its fiery red, in a tip of the hat to Nicky Hayden’s race team, while his extraordinary determination and will to win and to reach for the stars is echoed in Nicky Hayden’s star emblem at the top of the dial at 12 o’clock. The white dial provides the watch with a sporty style and clear visibility, to which is added the Super-LumiNova® properties of the outline of the star, along with the indexes 6 and 9, representing Nicky Hayden’s race number and the hour and minute hands. This timepiece is a true collector’s item which features Nicky Hayden’s logo on the case back. It also comes in a special helmet box which is as stylish as the limited edition watch itself, recalling its essential elements such as the colors, stars and his race number