swot of nestle
SWOT Analysis Essay on Nestlé 1
SWOT Analysis Essay on Nestlé Draft 1
Zehua Qiu Jet
CS1 COB Jessy Hendrickx April 18,2013 SWOT Analysis Essay on Nestlé 2
Introduction
According to the Nestlé official website, Nestlé, which was founded in 1866, is one of the biggest food companies in the world. It provides good quality food for people of all age. All of the products of Nestlé are tasty. Most people like them including me. The coffee made by Nestlé is my favorite. The products of Nestlé are sold globally. The subsidiaries of the company are located all over the world except in the Antarctic. And the CEO of Nestlé is Paul Bulcke. The company’s slogan is “Good food, Good life.” What the company has been doing is absolutely matched with its slogan. It is the most famous brand in the world. According to Wikipedia, The revenue of Nestlé reached 90.9 billion dollar in 2010, and it is still increasing (Wikipedia, 2013). Moreover, it is reported by OneSource that the main reason for the success of Nestlé is that it has strong brand strategy, which makes it able to develop all over the world (OneSource, 2013). But there are still some weaknesses and threats to the company. If Nestlé wants to be stronger in the future, it needs to deal with these challenges correctly. This essay will discuss the SWOT analysis for the Nestlé Company. SWOT Analysis Essay on Nestlé 3
SWOT section Strengths
According to Nestlé’s SWOT report, the main strength of Nestlé is that
it has strong brand management; the company’s country-centric strategy
helps its product loved by the people in different countries (OneSource,
2013). Moreover, the OneSource
SWOT Analysis Essay on Nestlé Draft 1
Zehua Qiu Jet
CS1 COB Jessy Hendrickx April 18,2013 SWOT Analysis Essay on Nestlé 2
Introduction
According to the Nestlé official website, Nestlé, which was founded in 1866, is one of the biggest food companies in the world. It provides good quality food for people of all age. All of the products of Nestlé are tasty. Most people like them including me. The coffee made by Nestlé is my favorite. The products of Nestlé are sold globally. The subsidiaries of the company are located all over the world except in the Antarctic. And the CEO of Nestlé is Paul Bulcke. The company’s slogan is “Good food, Good life.” What the company has been doing is absolutely matched with its slogan. It is the most famous brand in the world. According to Wikipedia, The revenue of Nestlé reached 90.9 billion dollar in 2010, and it is still increasing (Wikipedia, 2013). Moreover, it is reported by OneSource that the main reason for the success of Nestlé is that it has strong brand strategy, which makes it able to develop all over the world (OneSource, 2013). But there are still some weaknesses and threats to the company. If Nestlé wants to be stronger in the future, it needs to deal with these challenges correctly. This essay will discuss the SWOT analysis for the Nestlé Company. SWOT Analysis Essay on Nestlé 3
SWOT section Strengths
According to Nestlé’s SWOT report, the main strength of Nestlé is that
it has strong brand management; the company’s country-centric strategy
helps its product loved by the people in different countries (OneSource,
2013). Moreover, the OneSource