Swot Analysis: SWOT Analysis Of A Business Organization

Every business firm has various objectives which it strives to achieve. Two of the most important are survival in the market and successive profits. However the market share of the firm remains stagnant without growth of the company. This growth can be in terms of more products to be offered to the market or increase in number of markets or both. Hence, identifying various marketing opportunities becomes necessary for any business organisation to earn higher profits and to grow. It is also essential to differentiate between an idea and an opportunity. Ideas are influenced by dreams, hopes and aspirations. When an idea is channelized into tactical interpretations it is an opportunity. (blogs.scansource.com) There can be
The main focus in this report is on technological environment, political environment and economical environment.
SWOT Analysis
This is the process of analysing the strengths weakness opportunities and threats that an organisation is facing. An idea becomes an opportunity because of its strengths and weaknesses. Given the present scenario in the external environment, a company has to decide what shall be its strategy with regard to new ventures.
Every market has certain threats and opportunities. Analysis of these will help in better decision making. SWOT Analysis helps to assess developing changes and trends so that they can respond proactively.

Technological Environment In order to get advantage the company needs to create relationship between technological environment and business strategy. Opportunities can be found with improvements in technology. This shall require analysis of the firm`s external technological environment and of integrating variables for linking technology and strategy. This will result in development of an overall technological profile of the