SWOT analysis of Vinamilk
SWOT analysis of Vinamilk
1.1. Strength
a. Market share leader due to good branding
In recent years, Vinamilk is the market share leader of the dairy market in Vietnam. 39% of dairy product belongs to Vinamilk. From the beginning of operation, the name “Vinamilk” was used and step by step, they owned a certain place in consumers’ mind.
Some reason for this success may be advertising, marketing, continuous innovation in product to serve the customer demand as well as compete with other counterparts. The age of the brand also play an important role in the present results. With a long time of formatting and developing, they can understand exactly what a certain segment need and reach a goal more effective.
b. Nation-wide distribution network
Extensive distribution and sales network is an essential element to success in their operation, allows them to account for the large number of customers and ensure the introduction of new products and strategy effectively marketing across the country. Just count to December 31, 2009, their products appeared through 240 distributors with more than 140,000 outlets in all 64 provinces of the country.
c. Diversity of product line and package They offer dairy products serving many diverse consumer segments. Products divided into line aimed at a specific target audience as children, adults and elderly. Besides, through the provision of diverse products to customer with different packaging sizes, we bring to customers in Vietnam market dairy products can be easy to carry along.
1.2. Weaknesses
Beside some very strong product line like fresh and powder milk, there are still some weak ones such as W-fresh soya milk; it cannot compete with Fami- the older one. There is something to do with the taste and the other with the price. If there is no appropriate solution for these issues, V-fresh soya milk will soon be dead like its cousin Vinamilk Coffee.
1.3. Opportunities
a. Positive trend of customers towards milk
1.1. Strength
a. Market share leader due to good branding
In recent years, Vinamilk is the market share leader of the dairy market in Vietnam. 39% of dairy product belongs to Vinamilk. From the beginning of operation, the name “Vinamilk” was used and step by step, they owned a certain place in consumers’ mind.
Some reason for this success may be advertising, marketing, continuous innovation in product to serve the customer demand as well as compete with other counterparts. The age of the brand also play an important role in the present results. With a long time of formatting and developing, they can understand exactly what a certain segment need and reach a goal more effective.
b. Nation-wide distribution network
Extensive distribution and sales network is an essential element to success in their operation, allows them to account for the large number of customers and ensure the introduction of new products and strategy effectively marketing across the country. Just count to December 31, 2009, their products appeared through 240 distributors with more than 140,000 outlets in all 64 provinces of the country.
c. Diversity of product line and package They offer dairy products serving many diverse consumer segments. Products divided into line aimed at a specific target audience as children, adults and elderly. Besides, through the provision of diverse products to customer with different packaging sizes, we bring to customers in Vietnam market dairy products can be easy to carry along.
1.2. Weaknesses
Beside some very strong product line like fresh and powder milk, there are still some weak ones such as W-fresh soya milk; it cannot compete with Fami- the older one. There is something to do with the taste and the other with the price. If there is no appropriate solution for these issues, V-fresh soya milk will soon be dead like its cousin Vinamilk Coffee.
1.3. Opportunities
a. Positive trend of customers towards milk