Swot Analysis Of Sofa Empire

Sofa Empire (SE) has been riding a growth spurt, having discovered a niche in the market to provide superior quality and design sofa and other furniture at the most competitive price. There is a lack of custom sofa retail enterprise and SE will be entering the market having two major competitors. These retailers are expensive and impractical to the average Jamaican customer bearing the climate of the economy. SE will offer products that will be affordable while being designed to the customer preference.
SE will not only offer custom goods, but will also develop a signature line sofa that will revolutionize the market. Additionally, occasionally SE will garner inspiration from other sofa designs base on the trends in the market giving the fact
The premise of this business plan is that “Sofa Empire” might benefit from converting the marketing strategy and business operation from a retail outlet for sofa/furniture to an island wide retail outlet for quality and affordable sofas and furniture. Our primary customer base for “Sofa Empire” is the middle to upper class communities and their nearby surrounding neighborhoods. This customer base represents the urban apartment dweller, first-time home buyer, corporate executives, business people, newlyweds, and corporate and Government offices. It serves the avid decorator searching for a unique sofa or center table to complement their room. Sofa Empire serves the average customer who buys sofa on a limited budget and personal dynamic. The average family needs sturdy furniture at a reasonable cost. Condensed, predominately single-living lifestyle associated with the Kingston area makes it an ideal environment for consistent turnover of our products. These same customers need an inexpensive way to buy our products without the hassles of craigslist, appointment setting, telephone screening, and other sales tasks. In many cases, our location makes it is less expensive to purchase and ship our products to customers. The money gained is then used to purchase a more sofas, center tables and ottomans item for our store.
Sofa Empire will be a welcomed addition