Project Goals and Objectives
The goals and of our project were as follows:
1.Develop a mission statement for our business.
2.Work with area groups like “Mainstreet Committee” to obtain information about local business environment. 3.Conduct traffic research for the purpose of determining the best location for our business. To be successful, we must obtain a lease on a suitable property with good pedestrian traffic, parking and pleasant surroundings. 4.Gain sales data on other antique stores in our area.
5.Develop a line of specialties within the general antiques products. 6.Develop an action plan of strategies and tactics to be implemented.
The need for the project was twofold. First, there was a need to determine the feasibility of another antique store in our community. Second, we needed to develop a marketing plan which will guide us through the necessary steps toward a successful operation. Our rationale for completing the project is to be able to achieve the goals stated above. If our antique store is to prosper, it is necessary to have a formal marketing plan to follow. We knew that our chances of failure are much greater without following a formal plan.
Description of Goal/Objective/MeasureStartCompletePersonnel Start project develop and finalize goals and objectives. The measure is a list of goals/objectives.9/2/20079/9/2007 Project Manager, Ernest Madden and Antique Appraiser, Beverly Madden Determine resources needed to complete the project.9/9/20079/30/2007Project Manager, Ernest Madden and Antique Appraiser, Beverly Madden Obtain a copy of the latest business study conducted by “Operation Mainstreet”9/12/20079/15/2007Project Manager, Ernest Madden Develop a mission statement for our business.10/2/200710/9/2007Project Manager, Ernest Madden and Antique Appraiser, Beverly Madden Contact Ashland Mainstreet Committee to solicit information and assistance in opening our business10/8/200710/28/2007Project Manager, Ernest Madden...