Swot Analysis

Only available on StudyMode
  • Topic: Jeans, Levi Strauss & Co., Levi Strauss
  • Pages : 2 (322 words )
  • Download(s) : 258
  • Published : December 18, 2012
Open Document
Text Preview
SWOT Analysis

The name says it: Strength, Weakness, Opportunity, and Threat. A SWOT analysis guides you to identify the positives and negatives inside your organization and outside of it, in the external environment. Developing a full awareness of your situation can help with both strategic planning and decision-making. In this TMA we will discuss the SWOT analysis of Levi Strauss & Co.

SWOT analysis of Levi Strauss & Co.

Strengths * | Weakness * Become smaller after washing * Lose color * | OpportunitiesCreate (other related products) * An important U.S. business magazine U.S. citizens born immediately after World War Production of very different kinds of products * | Threats Levi had to admit it didn’t have the right fabric for permanent press * couple of equally dramatic flops |

Levi strauss&co has a number of strength, possibly one of the most important of which is its has been a leader in the garment industry. The original and most famous Levi product is blue jeans over the world. The company has researched and developed a number of products some of these succeeded beautifully.

Whilst the Levi strauss&co has number of strength, its also has weakness. One of these is that the marker of Levi jeans the pants that are guaranteed to shrink and fade, some of products it has flopped. A further weakness has been that the sold has been returned. Organizations the Levi Strauss & co face threats. The couple of equally dramatic flops. The company discovered was not high on the consumers list of priorities. The company made sheets and its bounded down, Levi absorbed the $250,000 loss. Whilst there are obviously threats and weakness for any organization, there are also many new opportunities, and this is also true of Levi company U.S citizens born immediately after world war (a period of high population growth) . In 1979 it sold 143 million garments. The profit outlook in a saturated, competitive...
tracking img