Sweet Frog Business Strategy
Welcome to Sweet Frog - where our goal is to create the best frozen yogurt experience you've ever had!
Sales Strategy
Consumer Oriented Philosophy focused on revolving marketing and production/sales around the customer.
Distribution Channels
Locations can be researched for building a manufacturing warehouse/storage facility. Manufacturing warehouses shall process the frozen yogurt for shipping and can be centralized so that multiple trucks can distribute to multiple stores. The containers of the product will be sorted together inside the trucks to decrease the temperature change during shipment. The delivery trucks are refrigerated at the same temperatures as in the storage space in the facility. The frozen yogurt is shipped to our retail stores for …show more content…
Scoop and Cookie both help embody the image of family friendly. They are with us at each event that we help out with in the Community.
Public Relations
Sweet Frog allows users to access various social media sites on their website in order to provide an easy avenue to find them. This way if the customer is interested in learning what new flavor they might have, or what event they may be holding, or even when they might be advertising deals, everyone can stay connected via social media. This also allows for easy questioning of customers, so that we may gain customer feedback regarding, taste, flavors, atmosphere, and make any changes necessary to bring in more customers.
Sweet Frog has looked into marketing with different businesses. Recently they have created a marketing alliance with Live Nation Entertainment. This alliance will allow Sweet Frog to interact with fans and provide frozen yogurt offerings at Live Nation's amphitheaters in Virginia Beach and Bristow. As part of this relationship, the Sweet Frog mobile truck will be on site at concerts throughout the summer and brand ambassadors will offer free t-shirts and other prizes to people who attend the
Sales Strategy
Consumer Oriented Philosophy focused on revolving marketing and production/sales around the customer.
Distribution Channels
Locations can be researched for building a manufacturing warehouse/storage facility. Manufacturing warehouses shall process the frozen yogurt for shipping and can be centralized so that multiple trucks can distribute to multiple stores. The containers of the product will be sorted together inside the trucks to decrease the temperature change during shipment. The delivery trucks are refrigerated at the same temperatures as in the storage space in the facility. The frozen yogurt is shipped to our retail stores for …show more content…
Scoop and Cookie both help embody the image of family friendly. They are with us at each event that we help out with in the Community.
Public Relations
Sweet Frog allows users to access various social media sites on their website in order to provide an easy avenue to find them. This way if the customer is interested in learning what new flavor they might have, or what event they may be holding, or even when they might be advertising deals, everyone can stay connected via social media. This also allows for easy questioning of customers, so that we may gain customer feedback regarding, taste, flavors, atmosphere, and make any changes necessary to bring in more customers.
Sweet Frog has looked into marketing with different businesses. Recently they have created a marketing alliance with Live Nation Entertainment. This alliance will allow Sweet Frog to interact with fans and provide frozen yogurt offerings at Live Nation's amphitheaters in Virginia Beach and Bristow. As part of this relationship, the Sweet Frog mobile truck will be on site at concerts throughout the summer and brand ambassadors will offer free t-shirts and other prizes to people who attend the