Swatch Group

Topics: Olympic Games, Winter Olympic Games, Advertising Pages: 2 (520 words) Published: May 10, 2011
Swatch Group products are distributed mainly via a global distribution networkthat has been carefully selected by Group subsidiaries. The network is developed through shops in its own name or under the Tourbillion brand. However, in order to maintain a direct link with end consumers, the Swatch Group has created a retail section that develops global retail strategies and new approaches to consumer markets, including monobrand stores and a network of multibrand prestige watch and jewelry boutiques. The Swatch Group’s monobrand boutiques retail products from a single brand. They come under the control of the brand and management of the country in which they are located. The multi-brand Tourbillon boutiques are managed by Swatch Group Les Boutiques. The Swatch Group is continuing to raise its profile at airports, notably by running watch and jewelry boutiques in Paris (Roissy-CDG and Orly), Nantes and Nice through its Tech-Airport company Swatch Group Distribution was formed in 2001 with the objective of providing worldwide support to Swatch Group companies in their efforts to supply customers with products in a more rapid, reliable and cost-effective way. Swatch Group Distribution has established regional service centers, among them the European Distribution Centre (EDC), enabling the replacement of countless local warehouses and information systems with a common distribution platform. Twelve brands and thirteen national companies benefit from services provided by the EDC, which handles several million watches, items of jewelry, and items of advertising material each year. Thousands of packages leave the packing lines each day to be delivered directly to over 10,000 retailers across Europe within 24 to 48 hours. Promotion

The promotion is carried out beyond that with the usual television advertising campaigns and on the printed publication paper, also with the creation of own events (festivity to Zermatt for the one hundred-milion produced clock)...
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