List of Assignment
• SWOT ANALYSIS Of WOORI BANK
Khair Jahan Sogra
Institute of Business Administration (IBA)
University of Dhaka.
Woori Bank is a South Korean bank operating in Bangladesh from 1996. In this paper SWOT Analysis of Woori Bank different aspect of this bank was described. As its an authorized Bank different sensitive issue like their Financial information, Employment policy, HR policy ,Client list are consciously excluded in this paper.
Woori bank has a strong background in their home country South Korea .To expand its horizon they open their offices in 14 different countries. Bangladesh is one of them. Although they relatively started in very small scale now they are relatively strong in their Offshore Banking sector in Bangladesh and recently re launch their retail banking with various new products.
At first we will describe about SWOT Analysis then we will show SWOT Analysis of WOORI BANK .
A SWOT analysis is a subjective assessment of data which is organized by the SWOT format into a logical order that helps understanding, presentation, discussion and decision-making. The four dimensions are a useful extension of a basic two heading list of pro's and con's.SWOT analysis can be used for all sorts of decision-making, and the SWOT template enables proactive thinking, rather than relying on habitual or instinctive reactions. The SWOT analysis template is normally presented as a grid, comprising four sections, one for each of the SWOT headings: Strengths, Weaknesses, Opportunities, and Threats.SWOT analysis is a very flexible tool. Its use is not restricted to business and marketing.
SWOT ANALYSIS - different applications
SWOT analysis is a powerful model for many different situations. The SWOT tool is not just for business and marketing. Here are some examples of what a SWOT analysis can be used to assess: • a...