Sustainable Design Versus Aesthetic Design

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Design is that area of human experience, where skill and knowledge is concerned with man’s ability to mould the environment according to his material and spiritual needs. It is used to analyse and identify problems to find an appropriate solution. Designers have created all kind of functional designs to help improve people’s lives. They were interested in the nature of beauty, art, and taste and with the creation and appreciation of beauty. Although there are examples of pre-historic art, they are rare and the guidelines that they followed are not so clear, Thus the aesthetic doctrines that guided their production and interpretation one mostly unknown. However, recently designer notice what happing to the world such as global worming due to human action. Then they set some laws in designing for the environment benefit only regardless of what the design look like, where this is not existed before.

However, defining and judging a good design have become rising concern between designers. Some believe in design just for design’s sake and that a design should stand alone and be judged mainly on its aesthetic merits.  Others believe that a designer’s role is mainly one of social responsibility and that a good design should be judged by the degree to which it promotes human welfare and environmental sustainability. This essay will explore the functional and environmental concern of The Designers Accord first and then discuss the aesthetic centred approach and will argue that the primary obligation of a designer is to promote the wellbeing of society and the environment without ignoring the aesthetic value in which it is as important as functional and environmental values.

From a concern community of designer, The Designers Accord was born. Swan (2008) defines The Designers Accord as “a coalition of design and innovation firms focused on working together to create positive environmental and social impact” which can be shown by either promoting new products...
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