20 Century Design

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HDC001- 20th Century Design

Maddison Christoffesen - 9983767

HDCC001 Twentieth Century Design
Studio Learning Task 2
STEP 1 Question A: George Marcus expressed that there is no one proper meaning of design, instead articulating that it implies to all objects surrounding us; “the clothes we wear, the products we use, the vehicles we ride in, the media that communicate with us graphically” (Marcus, 2002, P.7). Influenced heavily by shifts in design movements, and individuals own interpretations, the meaning of ‘design’ has continually changed and it has become almost impossible to pin point one ‘true’ meaning. Question B: The Good Design movement, as Marcus explains is a mid-twentieth-century populist movement that “attempted to bring products with an economical, no-nonsense, modernist aesthetic to ordinary households” (Marcus, 2002, P.8). Good Design’s focus on ‘a simple, utilitarian approach to the creation of everyday products’ today however Marcus perceives to be a problem as ‘today the lines are not so distinct and we have to choice but to consider all stylistic possibilities’ (Marcus, 2002). Step 4 Image 1:

Image 2:

Edwardian Interior: Pre modern (c.1901-1910)

Bauhaus Interior: Modernist (1920s/30s).
Specimen apartment in the Swiss Werkbind’s Neubuh Housing Estate Zurich, c.1934. Furniture by Marcel Breuer. Photo Hans FInsler. Image source: http://www.selectism.com/news/wpcontent/uploads/2009/06/marcel-breuer-risdfront.jpg

Modernist design Modernist design is a part of a large progression of modernism, describing the 20th Century design movement involving many different groups and countries towards the end of the 19th century. It is practised as a set of theoretical and ideological principles and practices that include: design must evoke the spirit of the times, design should fulfil the practical needs of modern life, form follows function, form follows production, anti-historicism, modern industrial materials, modern machine...
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