The American bestselling author Susan Cain promoted her book ‘Quiet’ at the 2012 TED conference. Her passionate speech made a case for the quiet and reflective. She criticized convincingly a society that undervalues the capabilities of introverted people.
Susan Cain, a self-described introvert, took the stage at the 2012 TED conference before an audience of 1,500 people to talk about a matter that is near to her heart. Her book ‘Quiet: The Power of Introverts in a World That Can´t Stop Talking’ is about the bone and bane of being an introvert. The author says having she has ambivalent feelings about public speaking. On the one hand, she is not comfortable with public speaking at all, but on the other hand, it is something she also wants other introverts to do.
She says: “I hope all of you [introverts] will occasionally open up your valuable thoughts and ideas for other people to see, because the world needs introverts and it needs the things you carry.
The main motivation for her to write a book on this, in her opinion, very important topic were her own experiences with introversion. She received a great feedback from the audience as the speech could not have been more passionate and convincing. Cain´s TED Talks video is one of the most viewed TED videos of all time.