Supply Chain Regal Mrine

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Bhoumik Vayeda
X02861956
Date : March 27 ' 2013 MGT 509 VIDEO CASE - SUPPLY CHAIN MANAGEMENT AT REGAL MARINE

Q. 1) What other techniques might Regal use to improve supply chain management? Ans. There are a number of techniques Regal might use to improve supply chain management. 1. Vertical integration – organizing boundaries that allow the creation of unique enterprises to meet market changing demands. 2. Allowing the supplier to become part of the company coalition. 3. Specialization – utilizing the efficiency and knowledge of persons specializing in supply chain management. 4. Virtual company – relying on a variety of supplier relationships to ensure the product is produced on time and within the demands of the customers. 5. Using the latest computer and transmission technologies to schedule and manage the shipment of parts in and finished products out, would help to increase the efficiency of the company.

Q.2. What kind of response might members of the supply chain expect from Regal in response to their “partnering” in the supply chain? Ans. The kinds of responses members of supply chain expect from Regal in response to "partnering" in supply chain are as follows : 1. Regal Marine expects continuous innovation and high quality performance to ensure that the final goods and services reach customer satisfaction. The members of the supply chain expect that the expectations of Regal Marine transfer into a chain of suppliers that focuses on maximizing value and quality. 2. They can expect loyalty from Regal, and the suppliers can gain prestige by representing the high-quality products which Regal Marine produces, which can result in profit margins. Suppliers can also largely benefit from economies of scale and learning curves, reducing the production cost. 3. But as well as the members demand the highest...
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